Preserving Pesantren Ethics in the Digital Age: Community Perceptions of Social Media Interaction


Authors

(1) * Ahmad Nadif Sanafiri   (Universitas Nurul Jadid)  
        Indonesia
(2)  Ach Rizquha   (Universitas Nurul Jadid)  
        Indonesia
(3)  Muhammad Syahrul Mubaroq   (Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


The increasing use of social media has created new opportunities and challenges for pesantren in maintaining institutional credibility, communicating religious values, and engaging with diverse audiences. Controversial content and inadequate crisis responses may negatively affect public perceptions and weaken trust in pesantren as religious educational institutions. This study examines the impact of controversial social media content on community perceptions and explores the ethical issues involved in social media crisis management at Pondok Pesantren Nurul Jadid. Employing a qualitative case study approach, data were collected through semi-structured interviews, observations, and digital document analysis involving social media administrators, pesantren leaders, santri, parents, and members of the wider community. The findings identify five major impacts of controversial content: declining public trust, negative stereotyping, social polarization, increased institutional exposure, and broader public discussion of religious and educational issues. The study further reveals three major ethical challenges in crisis management: the tension between following social media trends and maintaining religious values, the need for ethical engagement with diverse audiences, and the lack of structured and adaptive crisis management strategies. The findings indicate that pesantren require a value-based and systematic approach to digital crisis management, including early crisis identification, the establishment of a dedicated crisis management team, rapid and appropriate responses, and continuous evaluation. The study contributes to the discussion of digital ethics and crisis communication in religious educational institutions by demonstrating that effective social media management requires a balance between institutional identity, religious values, public engagement, and the rapidly changing dynamics of digital communication.



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IC-ESTEH: International Conference on Education, Social Studies, Technology and Health

Published by Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M) of Nurul Jadid University, Paiton, Probolinggo, East Java, Indonesia.