THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH CUSTOMER VALUE AS AN INTERVENING VARIABLE IN CONSUMERS OF HILON PRODUCTS IN MEDAN CITY
SEMBIRING, Aprianta Raskami; GINTING, Paham; RINI, Endang Sulistya.
THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON REPURCHASE INTENTION THROUGH CUSTOMER VALUE AS AN INTERVENING VARIABLE IN CONSUMERS OF HILON PRODUCTS IN MEDAN CITY.
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY, [S.l.], v. 2, n. 1, p. 1731-1737, may 2024.
ISSN 2986-5832.
Available at: <https://ejournal.unuja.ac.id/index.php/icesh/article/view/8082>. Date accessed: 22 dec. 2024.