Strategic Development of Ma'had Aly Nurul Jadid's Competitiveness Amidst Competition from Other Islamic Higher Education Institutions



Authors (s)


(1) * Mohkamil Mohkamil   (Universitas Nurul Jadid)  
        Indonesia
(2)  Yusril Ihza saputra   (Universitas Nurul Jadid)  
        Indonesia
(3)  Muhammad Kholilurrahman   (Universitas Nurul Jadid)  
        Indonesia
(4)  Muhammad Thoiful Abrar   (Universitas Nurul Jadid)  
        Indonesia
(5)  Moh Holidi   (Universitas Nurul Jadid)  
        Indonesia
(6)  Moh Muhlas   (Universitas Nurul Jadid)  
        Indonesia
(7)  Badrul Mudarris   (Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


This study discusses the strategy for developing the competitiveness of Ma'had Aly Nurul Jadid in facing increasing competition among Islamic higher education institutions in Indonesia. Using a descriptive qualitative approach, the study examines various strategic aspects such as strengthening the curriculum based on turats and contemporary science, improving lecturer competency, developing a digital-based academic ecosystem, and optimizing collaboration with Islamic boarding schools, universities, and religious institutions. The results show that Ma'had Aly Nurul Jadid can increase its competitiveness through study program differentiation, strengthening institutional governance, academic branding, and expanding national and international partnership networks. In addition, integrating Islamic boarding school values with modern scientific needs is a key factor in maintaining the institution's relevance and quality. This study recommends strengthening academic innovation, improving the quality of educational services, and implementing a sustainable institutional marketing strategy to ensure the sustainability of Ma'had Aly's competitiveness amidst the dynamics of global change.



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