Integrative Strategies for Strengthening the Reputation of Islamic Education through Conflict Management, Digital Religious Branding, and Social Media Engagement


Authors

(1) * Ahmad Rausyan Fikri   (Universitas Nurul Jadid)  
        Indonesia
(2)  Aminullah Aminullah   (Universitas Nurul Jadid)  
        Indonesia
(3)  Siti Khofsah   (Universitas Nurul Jadid)  
        Indonesia
(4)  Moh. Kamil   (Universitas Nurul Jadid)  
        Indonesia
(5)  Annisa Tri Ananda Dewi   (Universitas Nurul Jadid)  
        Indonesia
(6)  Uryatul Hikmah   (Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


This research aims to formulate an integrative strategy in strengthening the reputation of Islamic education through conflict management, digital religious branding, and social media engagement at Ma'had Aly Nurul Jadid. The method used is a qualitative approach with grounded theory design, through in-depth interview techniques, observations, and documentation of managers, lecturers, and the institution's media team. Data analysis was carried out openly, axially, and selectively to find patterns of relationships between concepts until a theoretical model was formed. The results show that the strengthening of an institution's reputation is not only determined by academic quality, but also by the ability to manage conflicts constructively, build an authentic digital religious image, and strategically increase audience engagement through social media. These three aspects are integrated into each other in forming public trust and institutional competitiveness. The implications of this study confirm the importance of a holistic approach in the reputation management of values-based Islamic education, technology, and digital communication that is adaptive to the times.



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