STRATEGI PENINGKATAN PROFIT USAHA RITEL PADA PONDOK PESANTREN

DOI: https://doi.org/10.33650/profit.v4i2.1635

Authors (s)


(1) * Moh Rifa'i   (Fakultas Agama Islam Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


Increasing retail business profit is the main goal in trading business management. The implication is to contribute to the welfare and development of other retail businesses. However, not all managers can focus on increasing profits for the retail businesses they manage. Many of these efforts are just running away but have not met the required targets, due to various reasons that have developed. Of course, in this case it is necessary to find a solution by learning through research in order to find effective and efficient strategies to do in increasing retail business profits.

This study aims to describe the strategy to increase retail business profit at MJ Swalayan at Al-Mashduqiah Kraksaan Islamic Boarding School, Probolinggo. The research approach is qualitative with the type of case study. Using in-depth interviews, participant observation, and documentation as data collection techniques. While the data analysis technique applied is the Miles and Huberman model using data reduction, data presentation, drawing conclusions and data verification. By testing the validity of the data through credibility with the source triangulation technique.

The results show that in order to increase retail business profit, MJ Swalayan management uses the following strategies; recruitment and selection of Professional HR, implementing SOP (Standard Operating Procedure) for retail services, implementing controlling, ideal merchandising, completing merchandise, establishing cooperation, implementing automatic retail and wholesale pricing systems, implementing low pricing determination, FGC (Focus Group Discussion) on a regular basis , and direct response and problem solving.



Keywords

Profit Increase Strategy, Islamic Boarding School retail



Full Text: PDF



References


Adi Nugroho, Angga dan dkk, Pengembangan Sistem Informasi Pembelian. Jurnal Sistem Informasi, Vol. 03, No. 1, 2010.

Atmoko, Tjipto. Standar Operasional Prosedur (SOP) dan Akuntabilitas Kinerja Instansi Pemerintah. Jakarta: Skripsi UNPAD, 2012.

Curt. Optimizing The Construction Process: An Implementation Strategy, dari www.aia.org., 2006.

David, Fred R. dan Forest R. David. Manajemen Strategi: Konsep dan Teori, Edisi 10. Jakart: Salemba Empat, 2008.

Diamond, J. dan Diamond, E. Contemporary Visual Merchandising Environmental Design Third Edition. Upper Saddle River, NJ: Prentice Hall, 2003.

Diamond, J dan Diamond, E. Contemporary Visual Merchandising Environmental Design Fifth Edition. Upper Saddle River, NJ: Prentice Hall, 2010.

Eddie W. L. Cheng, et al. Establishment Of Critical Success Factors for Construction Partnering. Journal of Management in Engineering, 2000.

Hakim, Lukman. Prinsip-prinsip Ekonomi Islam. Jakarta: Erlangga, 2012.

Hartatik, Indah Puji. Buku Praktis Mengembangkan SDM. Jogjakarta: Laksana, 2014.

Iskandarwassid dan Dadang Sunendal. Strategi Pembelajaran Bahasa. Bandung: PT. Remaja Rosdakarya Offset, 2008.

Leibert, James. Smart Things To Know About Business, terj. Natalia R.S. Jakarta: Gramedia, 2006.

Lyon, Evelyn F and Trost, John F. 1981. Conducting Focus Group Sessions dalam Studies in Family Planning. December 1981.

Matlin, W, M. Cognition, Second Edition. New York: Holt, Rineheart and Winston, Inc. 1989.

Modul I. Materi 3.A. Metodologi Need Assessment: Fokus Group Diskusi. Pelatihan dan Lokakarya Need Assessment untuk Staf PKBI se Indonesia, Jakarta: 23-28 November 1992.

Mulyana, Mumuh. Jurnal Ilmiah Ranggagading Volume 10 No. 2, Oktober 2010: 164-170 Manajemen Sumber Daya Manusia Ritel dalam Meningkatkan Kinerja Perusahaan. Diakses 26 Juli 2020.

Nawawi, Hadari. Perencanaan SDM Untuk Organisasi Profit Yang Kompetitif. Yogyakarta: Gadja Mada Universitas Press, 2003.

Pegler, Martin M. Visual Merchandising and Display Fourth Edition. Amerika, United Stated: Fairchild Publication, 1987.

Pegler, Martin M. Visual Merchandising and Display Sixth Edition. Amerika, United Stated: Fairchild Publication, 2012.

Permenpan No. PER/21/M-PAN/11/2008.

Rivai, Veithzal. Manajemen SDM Untuk Perusahaan. Jakarta: PT. Raja Grafindo Persada, 2004.

Rojas, Carlos. Managing a successful turnaround... even in tight capital markets Financial Executive. Morristown: Vol. 19, Sept, 2003.

Rosadi, Ruslan. Manajemen Public Relations dan Media Komunikasi Konsep dan Aplikasinya, Edisi revisi. Jakarta: Raja Grafindo Persada, 2014.

Sailendra, Annie. Langkah-Langkah Praktis Membuat SOP, Cetakan Pertama. Yogyakarta: Trans Idea Publishing, 2015.

Scherear, S. Bruce. The Value of Focus Group Research for Social Action Programs. dalam Studies in Family Planning. December 1981.

Sunarto. MSDM Strategi. Yogyakarta: Amus Yogyakarta, Universitas Sarjanawijayata Tamansiswa, 2004.

Surani & Endang Sutrisna. Pengaruh Pelaksanaan Pengawasan terhadap Kinerja Karyawan Ritel Modern (Kasus Karyawan Frontliner PT. Metro Abadi Sempurna Semesta Pekanbaru). Jom FISIP Volume 1 No. 02 Oktober 2014.

Templeton, Jane F. Focus Grup, a Guide for Marketing and Advertising Professionals. Probus Publishing Company: Chicago Illinois, 1987.

Umar, Husein. Desain Penelitian MSDM Dan Perilaku Karyawan Paradigma Positivistik Dan Berbasis Pemecahan Masalah. Jakarta: PT. Raja Grafindo Persada, 2008.

Widharta, Willy Pratama dan Sugiono Sugiharto. Penyusunan Strategi Dan Sistem Penjualan Dalam Rangka Meningkatkan Penjualan Toko Damai. Jurusan Manajemen Pemasaran. Surabaya: Universitas Kristen Petra Manajemen Pemasaran Petra Vol. 02, No. 01, 2013.

Yusanto, Muhammad Ismail dan Muhammad Karebet Widjajakusuma, Menggagas Bisnis Islami. Jakarta: Gema Insani, 2002.

Zainun, Buchari. MSDM Indonesia. Jakarta: PT. Toko Gunung Agung, 1996.


Article View

Abstract views : 42 times | PDF files viewed : 22 times

Dimensions, PlumX, and Google Scholar Metrics

10.33650/profit.v4i2.1635


Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Moh Rifa'i

 



Creative Commons License

 

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah
Published by Islamic Faculty of Nurul Jadid University, Probolinggo, East Java, Indonesia.