Reframing School Leadership through Good Governance: Implications for Educational Brand Image


Authors

(1) * Mohammad Firmansyah   (Univeristas Nurul Jadid)  
        Indonesia
(2)  Zohaib Hassan Sain   (Superior University, Pakistan)  
        Pakistan
(*) Corresponding Author

Abstract


This study aims to analyze the implementation of Good Governance principles in the leadership of school principals as a strategy to strengthen the brand image of elementary educational institutions. The study focuses on how the principles of transparency, accountability, participation, and management effectiveness are applied in school management to build public trust and enhance the institution's reputation. The approach used is a qualitative case study design, allowing for in-depth data collection on leadership and governance practices. The research findings indicate that the implementation of Good Governance is reflected in the strengthening of human resources, improvements to facilities and infrastructure, optimization of institutional accreditation, management of student achievement, improvement of graduate quality, and the use of social media as a means of public communication. The implementation of transparent and participatory governance not only impacts the improvement of the internal quality of schools but also contributes significantly to the formation of a positive image in the eyes of the public. This study confirms that a school's brand image is built through the integration of managerial quality, academic performance, and consistent communication strategies, thereby supporting the sustainability and competitiveness of educational institutions on an ongoing basis.

Keywords

Good Governance, Leadership, Brand Image



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Copyright (c) 2025 Mohammad Firmansyah, Zohaib Hassan Sain

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

SEIN: Sphere Of Educational Innovation
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