AGAMA SEBAGAI “KOMODITAS”? Memosisikan Majelis Shalawat sebagai Waralaba Religius

Nur Fitria Anggrisia* -  UIN Maulana Malik Ibrahim Malang, Indonesia
This study attempts to analyze the ways shalawatan which is originally held for spiritual consumption needs (functional) become a commodity with an exchange rate (economical). Based on qualitative research on the Majelis Shalawat Syubbanul Muslimin Probolinggo by using Mosco's analysis method of media commodification, this study resulted that in the performance of Majelis Shalawat Syubbanul Muslimin in Kalikajar Probolinggo, in addition to the role of charismatic and motivational figures in the fulfillment of needs, the process of religious commodification is also obtained in each shalawat performance through audiences’ (Nahdliyin) relation to artists (Gus Hafidz) who basically have similarities with franchise models, such as Alfamart or Indomaret.

Keywords : Syubbanul Muslimin; religious franchises; commodities

  1. Alatas, I. F. (2011). “Becoming Indonesians: The Ba’lawi in the Intersetices of the Nation.” Die Welt des Islams, BRILL, 51, 45-74.
  2. Alatas, IF. (2008). Securing Their Place: The Habaib, Prophetic Piety and Islamic Resurgence. MA Thesis. National University of Singapore.
  3. Alatas, IF. (2011). “Becoming Indonesians: The Ba’Alawi in the Interstices of the Nation”. Die Welt des Islams, 51, 45-74. DOI : 10.1163/157006011X556120
  4. Alatas, S.F. (1997). “Hadhramaut and the Hadhrami Diaspora: Problems in Theoretical History”. In U. Freitag and W. Clarence-Smith (eds.), Hadhrami Traders, Scholars and Statesmen in the Indian Ocean, 1750s-1960s (pp. 19-34). Leiden, New York, Kӧln: E.J. Brill. DOI : 10.2139/ssrn.2650602
  5. Askew, M. (2008) “Materializing Merit: The Symbolic Economy of Religious Monuments and Tourist-Pilgrimage in Contemporary Thailand.” Pattana Kitiarsa (ed.). Religious Commodifications in Asia: Marketing Gods (pp. 89-119). London: Routledge.
  6. Aurini, J., & Davies, S. (2004). “The Transformation of Private Tutoring: Education in a Franchise Form.” The Canadian Journal of Sociology, 29(3), 422-433.
  7. Berger, P. L. (1967). The Sacred Canopy: Elements of a Sociology of Religion. New York: Doubleday.
  8. Berger. (1999). “The Desecularization of the World: A Global Interview,” dalam P. L. Berger (ed.), The Desecularization of the World: Resurgent Religion and World Politics. Washington, DC: The Ethics and Public Policy Center, 1-18.
  9. Bourdieu, P. (1984). Distinction: A Social Critique of the Judgment of Taste. London: Routledge & Kegan Paul.
  10. DeBernardi, J. (2008). “Commodifying Blessings: Celebrating the Double-Yang Festival in Penang, Malaysia and Wudang Mountain, China.” Pattana Kitiarsa (ed). Religious Commodifications in Asia: Marketing Gods. London and New York: Routledge, 49-67.
  11. Dhofier, Z. (1994). Tradisi Pesantren: Studi tentang Pandangan Hidup Kyai (Cet VI). Jakarta: LP3ES.
  12. Hefner, Rober W (ed). 1998. Market Cultures: Society and Morality in the New Asian Capitalisms. Boulder, CO: Westview Press.
  13. Kitiarsa, P. (Ed.). (2008). Religious Commodification in Asia: Marketing Gods. London and New York: Routledge. DOI : 10.4324/9780203937877
  14. Lyon, D. (2000). Jesus in Disneyland: Religion in Postmodern Times. UK: Polity Press, Cambridge
  15. Mosco, V. (1996). The Political Economy of Communication. Singapore: SAGE Publications Asia-Pacific.
  16. Muzakki, A. (2008). “Islam as a Symbolic Commodity: Transmitting and Consuming Islam through Public Sermons in Indonesia”. In P. Kitiarsa (ed.), Religious Commodifications in Asia: Marketing God (pp. 205-219). London and New York: Routledge.
  17. Rosyid, N. (2008). “Pembentukan Hasrat Bershalawat Bersama Habib dalam Konteks Kapitalisme Lanjut di Indonesia.” Skripsi. Yogyakarta: Jurusan Antropologi, Fak. Ilmu Budaya, Universitas Gadjah Mada Yogyakarta.
  18. Strasser, S (ed). (2003). Commodifying Everything: Relationships of the Market. New York and London: Routledge.
  19. Turino, T. (2008). Music as Social Life: The Politics of Participation. Chicago: The University of Chicago Press.
  20. Weller, R. P. (2008) “Asia and The Global Economies of Charisme.” Pattana Kitiarsa (ed.). Religious Commodifications in Asia: Marketing Gods. London: Routledge, 15-30.
  21. Weller, R. P. (2008) “Asia and The Global Economies of Charisme.” Pattana Kitiarsa (ed.). Religious Commodifications in Asia: Marketing Gods (pp. 15-30). London: Routledge.
  22. Woodward, M. et. al. (2012). “Ordering What is Right, Forbidding What is Wrong: Two faces of Hadhrami Dakwah in Contemporary Indonesia”. Review of Indonesian and Malaysian Affairs, 46(2), 105-146.


TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora
Published by Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)
Universitas Nurul Jadid, Karanganyar, Paiton, Probolinggo, Jawa Timur, Indonesia 67291
Phone: 08231-800-79-53
Website: https://lp3m.unuja.ac.id/
Email: jurnal.trilogi@gmail.com

P-ISSN: 2774-4574 | E-ISSN: 2774-4582

This ejournal system and it's contents licensed under

a Creative Commons Attribution-ShareAlike 4.0 International License