ECONOMIC BEHAVIOR OF TRADITIONAL MARKET TRADERS IN RELATIONSHIP WITH THE EXISTENCE OF MODERN MARKET

Abstract

This task aims to determine the economic behavior of traditional market traders in the midst of the existence of a modern market.This research uses a qualitative research type. Data collection techniques were carried out by observation, interviews, and documentation. Informants in this study are traditional market traders. The results of the research obtained are that the existence of modern markets greatly affects the income of traditional market traders which is marked by a very drastic reduction in income. As for determining the price, traditional market traders use a bargaining system and an agreement between the seller and the buyer. In improving the quality of products, traditional market traders sort the goods taken from the canvas in order to avoid damage to the product. Meanwhile, in improving the quality of service, traditional market traders serve buyers one by one, in that way buyers can also ask directly about the products to be purchased.