Quality Service as A Strategy for Improving School Competitive Advantage

DOI: https://doi.org/10.33650/al-tanzim.v6i2.3300

Authors (s)


(1)  Fathor Rosi   (Islamic Educational Management Department, Sekolah Tinggi Agama Islam Nurul Huda Kapongan Situbondo, East Java,)  
        Indonesia
(2)  Hefniy Hefniy   (Islamic Educational Management Department, Universitas Nurul Jadid, Paiton, Probolinggo, East Java)  
        Indonesia
(3)  Faizatul Widat   (Ibtidaiyah Madrasah Teacher Education Department, Universitas Nurul Jadid, Paiton, Probolinggo, East Java)  
        Indonesia
(4) * Siti Aisyah   (Early Childhood Islamic Education Department, Universitas Nurul Jadid, Paiton, Probolinggo, East Java,)  
        Indonesia
(5)  Siti Munaamma   (Early Childhood Islamic Education Department, Universitas Nurul Jadid, Paiton, Probolinggo, East Java,)  
        Indonesia
(*) Corresponding Author

Abstract


This paper aims to find out about increasing the competitive advantage of schools through optimizing service quality at RA Perwanida 2 Probolinggo. A qualitative method with a case study approach is used to understand the research objectives. Data collection techniques used are interviews, observation, and documentation. The data analysis used is theme analysis, which focuses on essential issues in understanding the case's complexity. The results of the study show that increasing the competitive advantage of schools through optimizing service quality is carried out through; transformative principal leadership, analyzing student service needs, building a quality culture consisting of several stages; 1) formulate standards of attitude and behavior of school residents; 2) formulate service standards; and 3) motivating school members, conducting regular in-service training, and providing rewards and punishments. This research has implications for the importance of service quality for schools to build public trust so that people will believe in the quality provided by schools.


Keywords

Competitive Advantage, Service Quality, Leadership, Community



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Copyright (c) 2022 Fathor Rosi, Hefniy, Faizatul Widat, Siti Aisyah, Siti Munaamma

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Al-Tanzim : Jurnal Manajemen Pendidikan Islam
Published by Islamic Faculty of Nurul Jadid University, Probolinggo, East Java, Indonesia.