Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust

Ghufron Ghufron, Moh Khusnurridlo, Najiburrahman Najiburrahman, Hasan Baharun, Moh Najib Hasbullah Muchlis
DOI: https://doi.org/10.33650/al-tanzim.v7i1.3943



Abstract

This study aims to analyze the madrasah branding strategy in increasing the competitiveness of institutions to win the competition between educational institutions. This study uses a qualitative approach to the type of case study. Data collection techniques are carried out through observation, interviews and documentation. The data analysis was carried out circularly, starting from data collection, reduction, data display and conclusion. The results show that madrasah branding in increasing the competitiveness of its institutions is carried out through continuous planning, implementation and evaluation by involving all madrasah residents to be involved in realizing shared goals by utilizing various available platforms. This research has implications for the importance of being involved in totality to design and implement a program to achieve the desired targets optimally.

Keywords

Madrasah Branding, Competitiveness, Community Trust

Full Text:

PDF

References

Akihary, W., & Apituley, P. S. (2019). The implementation of Multicultural Education in German Language Learning. Journal of Education and Learning (EduLearn), 13(4), 466. https://doi.org/10.11591/edulearn.v13i4.13469

Anderson, T. (2020). Academics, Achievement Gap, and Nutritional Health: The Impact of Coronavirus on Education. Delta Kappa Gamma Bulletin.

Arifin, Z., Maragustam, & Muqowim. (2021). The Kiai’s Cultural Strategy in Shaping the Religious Culture of the Community of Temboro Magetan Village, East Java. Dinamika Ilmu, 21(2), 369–381. https://doi.org/10.21093/di.v21i2.3657

Bakar, M. Y. A., & Hasanah, M. (2021). Build Public Trust Through Excellent Service in School. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 05(03), 106–117.

Chen, C.-T. (2016). The Investigation on Brand Image of University Education and Students’ Word-of-Mouth Behavior. Higher Education Studies, 6(4), 23. https://doi.org/10.5539/hes.v6n4p23

Cockun, T. K., Erdocdu, F., & Kokoc, M. (2020). Students’ Profiles of Information Seeking Behaviors on Facebook: Relations to Personality, Time Management, Gender, and Facebook Use. International Journal of Technology in Education and Science, 4(2), 144–159. https://doi.org/10.46328/ijtes.v4i2.87

Das, S. W. H., Halik, A., Iman, B., & ... (2020). Developing a Sociocultural Approach in Learning Management System through Moodle in the Era of the Covid-19. International Journal of Innovation, Creativity and Change, 13(7), 941–958.

Diana, Sunardi, Gunarhadi, & Yusuf, M. (2020). The Development of I-Teach Model to Improve Early Childhood Teachers Professionalism. Cypriot Journal of Educational Sciences, 15(6), 1614–1628. https://doi.org/10.18844/CJES.V15I6.5321

Jonyo, D. O., & Jonyo, B. O. (2017). Performance Management in Kenyan Public Schools: Implications and Challenges. The European Journal of Educational Sciences, 04(04), 19–35. https://doi.org/10.19044/ejes.v4no3a3

Koowuttayakorn, S. (2018). An Investigation of Instagram’s Metonymy: A Multimodal Social Semiotic Approach. Journal : Language Education and Acquisition Research Network Journal, 11(1), 140–149.

Kurniawan, A. (2021). Pemasaran Jasa Pendidikan sebagai Strategi Dayah Bulisc dalam Meningkatkan Daya Saing Madrasah. Tazkir : Jurnal Penelitian Ilmu-Ilmu Sosial Dan Keislaman, 7(1), 75–90. https://doi.org/10.24952/tazkir.v7i1.4217

Kusumawati, E. (2021). Implementasi Customer Relationship Management pada Industri Pendidikan : Studi Kasus Pada Akademi Pariwisata. Jurnal ALTASIA, 3(1), 1–8. https://doi.org/10.37253/altasia.v3i1.1385

Lee, C. K., & Chen, H. C. (2018). Configuring School Image Assets of Colleges in Taiwan. Universal Journal of Educational Research, 6(1), 195–200. https://doi.org/10.13189/ujer.2018.060121

Maresova, P., Hruska, J., & Kuca, K. (2020). Social Media University Branding. Education Sciences, 10(3), 1–14. https://doi.org/10.3390/educsci10030074

Muhammad, A. R., Suhaimi, S., Zulfikar, T., Sulaiman, S., & Masrizal, M. (2021). Integration of Character Education Based on Local Culture Through Online Learning in Madras Ahaliyah. Cypriot Journal of Educational Sciences, 16(6), 3293–3304. https://doi.org/10.18844/cjes.v16i6.6559

Naim, N., Aziz, A., & Teguh, T. (2022). Integration of Madrasah Diniyah Learning Systems for Strengthening Religious Moderation in Indonesian Universities. International Journal of Evaluation and Research in Education, 11(1), 108–119. https://doi.org/10.11591/ijere.v11i1.22210

Prihantoro, C. R. (2020). Vocational High School Readiness for Applying Curriculum Outcome based Education (OBE) in Industrial 4.0 Era. International Journal of Curriculum and Instruction, 12(1), 251–267.

Pringle, J., & Fritz, S. (2019). The University Brand and Social Media: Using Data Analytics to Assess Brand Authenticity. Journal of Marketing for Higher Education, 29(1), 19–44. https://doi.org/10.1080/08841241.2018.1486345

Samawi, F. (2021). Educational Crisis Management Requirements and its Relation to using Distance Learning Approach: A Cross-Sectional Survey Secondary Stage Schools in Al-balqa’a Governorate during Covid-19 Outbreak from the Perspectives of Teachers. Turkish Online Journal of Distance Education, 22(3), 196–212. https://doi.org/10.17718/tojde.961837

Sergeyeva, A. M., Omirzakova, M. Z., Zhakuda, G. N., & Telekeshov, K. A. (2021). Territorial Image and Branding As Tools For Developing Western Kazakhstan As A Tourist Destination. J. Geogr. Inst. Cvijic, 71(3), 311–324.

Suyitno. (2021). Peningkatan Daya Saing Madrasah melalui Optimalisasi Program Ekstrakurikuler. Edukatif: Jurnal Ilmu Pendidikan, 3(4), 1161–1169.

Syahrizal, T., & Pamungkas, M. Y. (2021). Revealing Students’ Responds on The Use of Flipgrid in Speaking Class: Survey on ICT. Acuity: Journal of English Language Pedagogy, Literature and Culture, 6(2), 96–106. https://doi.org/10.35974/acuity.v6i2.2459

Usman, S. (2017). The Effect of Achievement Motivation on Students’ Learning Outcomes in Writing English Descriptive Paragraph through Individual and Group Work Method. Advances in Social Science, Education and Humanities Research, 174.

Wati, L., & Setiabudi, A. (2022). The Roler of The Principal in The Establishment of Student Character in The Era Covid-19. Journal of Educational Management Research, 01(02), 95–104.

Yang, C.-M. (2018). Applying Design Thinking as a Method for Teaching Packaging Design. Journal of Education and Learning, 7(5), 52. https://doi.org/10.5539/jel.v7n5p52


Dimensions, PlumX, and Google Scholar Metrics

10.33650/al-tanzim.v7i1.3943


Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Ghufron, Moh Khusnurridlo, Najiburrahman, Hasan Baharun, Moh Najib Hasbullah Muchlis

Creative Commons License
 
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Al-Tanzim : Jurnal Manajemen Pendidikan Islam
Published by Postgraduate of Nurul Jadid University, Probolinggo, East Java, Indonesia.