PKM Pendampingan Literasi Digital dan Optimalisasi Digital Marketing sebagai Media Promosi Keripik Pisang

DOI: https://doi.org/10.33650/guyub.v4i3.7068

Authors (s)


(1) * Cahyuni Novia   (Universitas Nurul Jadid)  
        Indonesia
(2)  Siti Aida   (Universitas Nurul Jadid)  
        Indonesia
(3)  Dewi Aminatus Zahro   (Universitas Nurul Jadid)  
        Indonesia
(4)  Alfiatul Lailiyah   (Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


Many SMEs in Indonesia still experience difficulties in utilizing digital technology optimally. This was also experienced by Ibu Nur's Banana Chips UKM. So far, Ibu Nur's Banana Chips UKM has never carried out promotions using digital media because the owner does not know about digital technology that can be used as a digital marketing tool, so sales of Ibu Nur's Banana Chips often decline. This community service aims to provide counseling, training and assistance regarding what digital media can be used to promote Ibu Nur's Banana Chips SME products and to find out how to effectively promote products on various social media to support increasing sales of Banana Chips products. The method used in this service activity is lectures and training on the use of social media applications as a means of promoting Ibu Nur's Banana Chips products. The solution to this activity is to carry out digital literacy in Ibu Nur's Banana Chips UKM to increase knowledge about digital technology and optimize digital marketing using Google Maps and social media (Instagram, Facebook and WhatsApp business) as promotional tools. As a result of this service, SME owners can understand digital technology and optimize the use of social media platforms as a promotional tool there by increasing product sales.

Keywords

Banana chips, Digital literacy, Digital marketing



Full Text: PDF



References


Achmad, W. (2023). MSMEs Empowerment through Digital Innovation: The Key to Success of E-Commerce in Indonesia. Daengku: Journal of Humanities and Social Sciences Innovation, 3(3), 469-475. https://doi.org/10.35877/454RI.daengku1742

Ahmad, S. Z., Abu Bakar, A. R., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111. DOI : https://doi.org/10.1108/IJEBR-08-2017-0299

Andrian, D., & Watini, S. (2022). Implementasi TV Sekolah Berbasis Literasi Digital di TK Tunarungu Sushrusa Denpasar Barat. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 5(4), 1181–1186. https://doi.org/10.54371/jiip.v4i5.543

Baber, H., Fanea-Ivanovici, M., Lee, Y. T., & Tinmaz, H. (2022). A bibliometric analysis of digital literacy research and emerging themes pre-during COVID-19 pandemic. Information and Learning Sciences, 123(3/4), 214-232. DOI : https://doi.org/10.1108/ILS-10-2021-0090

Barokah, S., Wulandari, O. A. D., Sari, M. T., & Yuditama, I. F. (2021). Optimalisasi digital marketing melalui Facebook ads di Kelurahan Purwanegara. Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 4(1), 17-22. DOI: https://doi.org/10.31294/jabdimas.v5i2

Bartlett III, R. P., & Morse, A. (2020). Small business survival capabilities and policy effectiveness: Evidence from Oakland (No. w27629). National Bureau of Economic Research. DOI : 10.3386/w27629

Belanche, D., Cenjor, I. and Pérez-Rueda, A. (2019), "Instagram Stories versus Facebook Wall: an advertising effectiveness analysis", Spanish Journal of Marketing - ESIC, 23 (1), 69-94. DOI : https://doi.org/10.1108/SJME-09-2018-0042

Cetindamar, D., Abedin, B., & Shirahada, K. (2021). The role of employees in digital transformation: a preliminary study on how employees’ digital literacy impacts use of digital technologies. IEEE Transactions on Engineering Management. 1-12. DOI: 10.1109/TEM.2021.3087724

Chawla, Y., & Chodak, G. (2021). Social media marketing for businesses: Organic promotions of web-links on Facebook. Journal of Business Research, 135, 49-65. DOI : https://doi.org/10.1016/j.jbusres.2021.06.020

Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. DOI : https://doi.org/10.1016/j.jretconser.2021.102501

Donoriyanto, D. S., Indiyanto, R., Juliardi A. R., N. R., & Syamsiah, Y. A. (2023). Optimalisasi Penggunaan Media Sosial sebagai Sarana Promosi Online Store pada Pelaku UMKM di Kota X. Jurnal Abdimas Peradaban, 4(1), 42–50. https://doi.org/10.54783/ap.v4i1.22

Erawan, A. P. D., Aditya, I. G. W., Juniarta, I. W., Permana, I. M. A. S., & Baskara, I. M. W. (2023). Pelatihan Digital Marketing Dalam Upaya Meningkatkan Literasi Digital Umkm Desa Keramas. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 4(1), 200-205. DOI: https://doi.org/10.31949/jb.v4i1.3880

Erlanitasari, Y., Rahmanto, A., & Wijaya, M. (2020). Digital economic literacy micro, small and medium enterprises (SMES) go online. Informasi, 49(2), 145-56. DOI : http://doi.org/10.21831/informasi.v49i2. 27827

Ershova, I. V., Tarasenko, O. A., Enkova, E. E., & Trofimova, E. V. (2020, February). Digital literacy of lawyers as a condition of legal support for business in the digitization era. In 13th International Scientific and Practical Conference-Artificial Intelligence Anthropogenic nature Vs. Social Origin. Cham: Springer International Publishing. 139-147. DOI: https://doi.org/10.1007/978-3-030-39319-9_15

Fahmi, F. Z., & Savira, M. (2023). Digitalization and rural entrepreneurial attitude in Indonesia: a capability approach. Journal of Enterprising Communities: People and Places in the Global Economy, 17(2), 454–478. https://doi.org/10.1108/JEC-06-2021-0082

Ferdian, M., Laila, R., & Muzdalifah, L. (2023). Pemanfaatan Teknologi Digital Menggunakan Whatsapp Business Dan Go-Food Bagi UMKM. Journal of Comprehensive Science (JCS), 2(6), 1870-1875. DOI : https://jcs.greenpublisher.id/index.php/jcs/article/view/411

Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook–A longitudinal study. Journal of business research, 113, 149-157. DOI : https://doi.org/10.1016/j.jbusres.2018.10.005

Gauger, F., Strych, J. O., & Pfnür, A. (2021). Linking real estate data with entrepreneurial ecosystems: Coworking spaces, funding and founding activity of start-ups. Data in Brief, 37, 107185. DOI : https://doi.org/10.1016/j.dib.2021.107185

Hidayat, N., Robiyanti, R. R., & Purwaningsih, T. (2022). Penguatan Literasi Digital Untuk Meningkatkan Umkm Dalam Mendukung Desa Wisata Di Cirumpak Kabupaten Tangerang. Kreatif: Jurnal Pengabdian Masyarakat Nusantara, 2(4), 106-115. DOI: https://doi.org/10.55606/kreatif.v2i4.765

Kusnandar, V. B. (2021). Indonesia Pengguna Facebook Terbesar Kedua di Asia Setelah India. Kata Data Insight Center.

Nikmah, F., Hadi, M., & Permanasari, K. I. (2023). Pemanfaatan media sosial sebagai media promosi dan sumber informasi terekam pada UKM batik bambu kenanga. Dharma: Jurnal Pengabdian Masyarakat, 4(1), 54. https://doi.org/10.31315/dlppm.v4i1.9733

Novia, C., Agusmawati, N. K., & Riskya, N. (2022). PKM Pendampingan Digital Marketing untuk Meningkatkan Penjualan UKM Produksi Tahu di Desa Brani Kulon. GUYUB: Journal of Community Engagement, 3(2), 132-145. DOI : 10.33650/guyub.v3i2.4235

Nugroho, G. S., Muchran, M., Hazmin, G., & Prasetyo, A. (2022). Pelatihan Bisnis dan Marketing Digital Berbasis Aplikasi WhatsApp Business di SMA Sang Timur Yogyakarta. Jurnal Pengabdian UNDIKMA, 3(3), 507-514. doi: https://doi.org/10.33394/jpu.v3i3.5948

Nuseir, M. T. (2018). Digital media impact on SMEs performance in the UAE. Academy of Entrepreneurship Journal, 24(2), 1-13.

Nweke, A. C. (2021). Monitoring and evaluation: a practical approach to public service delivery. International Journal of Public Administration and Management Research, 6(3), 33-40. DOI : URL:https://doi.org/10.36758/ijpamr/v6n3.2021/04

Pane, S. F., Yanuar, A., & Dharma, I. M. Y. (2020). Pengajuan Perubahan Peta di Google Maps. Merpati: Media Publikasi Pengabdian Kepada Masyarakat Politeknik Pos Indonesia, 2(1), 1–4. https://doi.org/10.36618/merpati.v2i1.851

Prautami, I. (2022). Efektivitas Promosi melalui Media Sosial Instagram dan Facebook@ Abouttng pada UMKM di Kota Tangerang. JKBM (Jurnal Konsep Bisnis Dan Manajemen), 8(2), 153-164. DOI: https://doi.org/10.31289/jkbm.v8i2.6991

Restusari, F. N., & Farida, N. (2020). Instagram Sebagai Alat Personal Branding Dalam Membentuk Citra Diri (Studi Pada Akun Bara Pattiradjawane). Mediakom: Jurnal Ilmu Komunikasi, 3(2), 176-186. DOI: http://dx.doi.org/10.35760/mkm.2019.v3i2.2340

Srijani, K. N. (2020). Peran UMKM (Usaha Mikro Kecil Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 8(2), 191. https://doi.org/10.25273/equilibrium.v8i2.7118

Suryani, U., Arief, M., Bramantoro, S., & Hamsal, M. (2022). The Impact of Digital Literacy and E-Commerce Adoption with O2O Business Adoption on the Performance of Small and Medium Enterprises. International Journal of eBusiness and eGovernment Studies, 14(2), 199-223. DOI: https://10.34109/ijebeg.202214130

Yulanda, Y., & Mardeni, M. (2020). Sistem Informasi Geografis Pemetaan Usaha Kecil Menengah (Ukm) Diwilayah Kota Pekanbaru Menggunakan Framework Codeigniter. Jurnal Ilmu Komputer, 9(2), 117-123. DOI : https://doi.org/10.33060/JIK/2020/Vol9.Iss2.175

Zuliani, R., Luthfiyah, L., & Mustikawati, R. (2023). Dampak Media Sosial terhadap Prestasi Belajar pada Peserta Didik. MASALIQ, 3(5), 790–800. https://doi.org/10.58578/masaliq.v3i5.1376


Article View

Abstract views : 100 times | PDF files viewed : 78 times

Dimensions, PlumX, and Google Scholar Metrics

10.33650/guyub.v4i3.7068


Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Cahyuni Novia

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This journal is licensed under

Creative Commons License
Creative Commons Attribution-ShareAlike 4.0 International License.