THE ROLE OF LOCAL WISDOM IN EDUCATION BRANDING: FRAMING AS A STRATEGY TO STRENGTHEN THE COMPETITIVE ADVANTAGE OF EDUCATIONAL INSTITUTIONS

Shodiqul Anwar, Muhammad Alfi Alfaridli, Muhammad Bakron S, Abdullah Abdullah




Abstract

Abstract:

This study aims to explore the strategy of local wisdom-based branding to enhance the competitive advantage of SMA Islam Miftahul Arifin. Branding rooted in local cultural values is expected to strengthen the identity of this educational institution and increase its appeal in the eyes of the community, especially in the face of increasingly fierce competition in the education sector. The research was conducted at SMA Islam Miftahul Arifin, located in Patokan Village, Bantaran Subdistrict, Probolinggo Regency. This location was chosen because of its community's strong adherence to local cultural values, which play a crucial role in the branding strategy implemented by the institution. The research method used is qualitative descriptive with a case study approach. Data were collected through observations, in-depth interviews with the principal, teachers, staff, and parents, as well as document analysis related to the branding strategies that have been applied at the school. The data analysis technique employed was thematic analysis, which allows the researcher to identify and analyze significant patterns in the data collected. The aim of this study is to provide an in-depth understanding of how a local wisdom-based competitive advantage framing strategy can be implemented in educational institution branding, and how this strategy affects the image and quality of education at SMA Islam Miftahul Arifin. This study is expected to contribute to the development of effective branding strategies for other educational institutions that aim to strengthen their position amid intense competition in the educational sector. By leveraging local wisdom in their branding, schools can build a distinctive identity that resonates with the values of the surrounding community, ultimately helping them to attract more students and stakeholders. In conclusion, the findings from this research highlight the importance of local wisdom in educational branding as a means of enhancing competitive advantage. By integrating local culture into their branding strategies, educational institutions can not only improve their appeal but also ensure that their values and mission align with the needs and expectations of the community they serve.

Keywords

Role, Local Wisdom, Educational Branding

Full Text:

PDF

References

Akhmadi, A. (2019). Moderasi Beragama Dalam Keragaman Indonesia Religious Moderation in Indonesia. Jurnal Diklat Keagamaan, 13(2), 45–55.

Akramova, G. R., & Khalilov, T. (2024). Pedagogical Conditions Of Forming Valuable Attitude Experience In General Secondary Education Students. Development and Innovations in Science, 3(5), 75–82.

Al Khozaini, F., & Mundiri, A. (2024). Mewujudkan Transformasi Digital Berbasis Kearifan Lokal; Strategi Cerdas Menuju Sistem Tata Kelola Unggul. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 7(1), 383–392.

Apriliyanti, F., Hanurawan, F., & Sobri, A. Y. (2021). Keterlibatan Orang Tua dalam Penerapan Nilai-nilai Luhur Pendidikan Karakter Ki Hadjar Dewantara. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 6(1), 1–8.

Bahari, F. A. (2021). Evaluasi Program Bantuan Pangan Non Tunai (Bpnt) Berbasis Konsep Al-Falah Dalam Meningkatkan Kesejahteraan Masyarakat (Studi Pada Kecamatan Somba Opu Kabupaten Gowa).

Baharun, H., Wibowo, A., & Hasanah, S. N. (2021). Kepemimpinan Perempuan Dalam Menciptakan Sekolah Ramah Anak. Quality, 9(1), 87. https://doi.org/10.21043/quality.v9i1.10109

Basri, H., Manshur, U., Baharun, H., Zaini, A. W., & Suhermanto, S. (2024). Exploring Charismatic Leadership and Personality Competence: Keys to Fostering Teacher Motivation: English. Bidayatuna Jurnal Pendidikan Guru Mandrasah Ibtidaiyah, 7(2), 109-120.

Damopolii, I., Nunaki, J. H., Jeni, J., Rampheri, M. B., & Ambusaidi, A. (2024). An Integration of local wisdom into a problem-based student book to Empower Students’ Conservation Attitudes. Participatory Educational Research, 11(1), 158–177.

Dian, D., Indayanti, A. N., Irfan Fanani, A., & Nurhayati, E. (2023). Optimizing Islamic Religious Colleges In Facing The Era of Globalization. Tafkir: Interdisciplinary Journal of Islamic Education, 4(1), 58–77. https://doi.org/10.31538/tijie.v4i1.326

El Hasbi, A. Z., Damayanti, R., Hermina, D., & Mizani, H. (2023). Penelitian Korelasional (Metodologi Penelitian Pendidikan). Al-Furqan: Jurnal Agama, Sosial, Dan Budaya, 2, 2(6), 784–808.

Elynawati, E., Usman, N., & Mawardi, I. (2023). Implementasi Fungsi Pengawasan Dewan Perwakilan Rakyat Daerah Untuk Meningkatkan Mutu Pendidikan. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 4, (3), 678–693.

Esmatt, S. A. (2024). Consistency, Cohesion, and Harmony in the Holy Qur’an and the Noble Prophet’s Sunnah. Journal of Educational Analytics, 3(1), 107–122.

Fakfare, P., Rittichainuwat, B., Manosuthi, N., & Wattanacharoensil, W. (2024). Customer service experience for a smart automated coffee vending machine. International Journal of Retail & Distribution Management.

Garing, J., Firdaus, W., Herianah, H., Ridwan, M., Erniati, E., Budiono, S., & Pariela, T. D. (2023). Identifying and Resolving Conflicts Using Local Wisdom: A Qualitative Study. Journal of Intercultural Communication, 23(4), 69–81.

Ghufron, G., Khusnurridlo, M., Najiburrahman, N., Baharun, H., & Muchlis, M. N. H. (2023). slamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust. AL-TANZIM: Jurnal Manajemen Pendidikan Islam, 7 (1).

Harahap, N. (2020). Penelitian kualitatif.

Khotimah, H., & Hefniy, H. (2024). Manajemen Risiko di Sekolah Pedesaan; Adaptasi Perubahan Melalui Peningkatan Kinerja Guru: Risk Management in Rural Schools; Adapting to Change Through Teacher Performance Improvement. Idarotuna: Journal of Administrative Science, 5(2), 227-248.

Hidayah, R., Wangid, M. N., Wuryandani, W., & Salimi, M. (2023). The Influence of Teacher Efficacy on Education Quality: A Meta-Analysis. International Journal of Educational Methodology, 9(2), 435–450. https://doi.org/10.12973/ijem.9.2.435

Huda, M. (2022). Analisis faktor kinerja guru untuk meningkatkan mutu pendidikan madrasah. Islamic Management. Islamic Management: Jurnal Manajemen Pendidikan Islam, 5(01), 1-18.

Karindasari, D. N., Roesminingsih, E., & Karwanto. (2022). Strategi Pengupayaan Mutu Sekolah Pembelajaran Berbasis Proyek. JAMP: Jurnal Adminitrasi Dan Manajemen Pendidikan, 5(4), 285–291.

Komariah, N., & Nihayah, I. (2023). Improving the personality character of students through learning Islamic religious education. At-Tadzkir: Islamic Education Journal, 2(1), 65–77.

Kurniawan, A. (2021). Pemasaran Jasa Pendidikan sebagai Strategi Dayah Bulisc dalam Meningkatkan Daya Saing Madrasah. Tazkir : Jurnal Penelitian Ilmu-Ilmu Sosial Dan Keislaman, 7(1), 75–90.

Kurniawan, M. W., & Lutfiana, R. F. (2021). Penguatan Nilai-Nilai Pancasila Melalui Budaya Sekolah Berbasis Kearifan Lokal Di Sma Se-Malang Raya. Jurnal Civic Hukum, 6(1), 61–70.

Kusuma, D. H. (2022). Strategi Manajemen Sumber Daya Manusia dalam Rangka Peningkatan Mutu Pendidikan di SMA Negeri 1 Gamping. Pendidikan Dan Konseling, 4, 1707–1715.

Lisnawati, A., Auliadi, A., Adhari, F. N., Hanipah, R., & Rostika, D. (2023). Problematika sarana prasarana dalam pembelajaran di sekolah dasar. Jurnal Pendidikan Tambusai, 7(3), 30987–30993.

Madu, A., & Kunci, K. (2022). 20) Hubungan Kepemimpinan Kepala Sekolah, Motivasi Kerja, dan Komunikasi Interpersonal dengan Kinerja Guru Matematika SMA The Relationship between the Principals’ Leadership, Work Motivation, and Interpersonal Communication and the Performance of High Sch. PYTHAGORAS: Jurnal Pendidikan Matematika, 8(1), 12.

Mukaddamah, I. (2023). Peran kepala sekolah dalam meningkatkan kinerja guru. Journal of Innovation Research and Knowledge, 2(9), 3677-3690.

Raflesia, C., & Maharani, T. (2023). Pengaruh Literasi Budaya Berbasis Kearifan Lokal pada Pendidikan Anak Sekolah Dasar. Journal of Education and Instruction (JOEAI), 6(2), 364–368.

Said, A. (2018). Kepemimpinan Kepala Sekolah Dalam Melestarikan Budaya Mutu Sekolah. Jurnal Manajemen Pendidikan Islam, 2(1), 257–273.

Sari, M., Rachman, H., Astuti, N. J., Afgani, M. W., & Siroj, R. A. (2023). Explanatory Survey dalam Metode Penelitian Deskriptif Kuantitatif. Jurnal Pendidikan Sains Dan Komputer, 3(01), 10–16.

Schlesinger, W., Cervera-Taulet, A., & Wymer, W. (2023). The influence of university brand image, satisfaction, and university identification on alumni WOM intentions. Journal of Marketing for Higher Education, 33(1), 1–19.

Setiawan, H., & Hamdan, M. (2019). Strategi Penilaian Kinerja Dalam Pendidikan (Performance Evaluation Startegy). AT-TA’LIM Jurnal Kajian Pendidikan Agama Islam, 1(1), 16–31.

Siahaan, A., Akmalia, R., Amelia, L., Sitorus, A. A. M., Siraj, M. S., & Ardiansyah, Y. (2023). Mengelola dan Meningkatkan Mutu Pembelajaran Pendidik dan Tenaga Kependidikan dalam Manajemen Lembaga Pendidikan Islam. Journal on Education, 5(3), 5815–5825.

Suherni, E. S., Wahyudin, A., & Mu’in, A. (2023). Maintaining the Quality of the Institution by Implementing the Education Services Mix. Journal of Educational Analytics, 2(4), 503–514.

Sutianah, C., & Siliwangi, U. (2021). Peningkatan kompetensi kerja berbasis integrasi soft skills, hard skills dan entrepreneur skills program keahlian kuliner melalui penerapan teaching factory smk. Intelektiva : Jurnal Ekonomi, Sosial & Humaniora, 2(08), 152–167.

Suyitno. (2021). Peningkatan Daya Saing Madrasah Melalui Optimalisasi Program Ekstrakurikuler. Edukatif: Jurnal Ilmu Pendidikan, 3(4), 1161–1169.

Usman, M. U. K., Madania, I., Ratna, R. D., & Kholis, M. M. N. (2024). Fostering Islamic Personality Students through The Role of Islamic Religious Education Teachers. At-Tadzkir: Islamic Education Journal, 3(1), 15–25.

Unuja, M. (2024). Sinergitas Teamwork Dalam Meningkatkan Pelayanan Pendidikan Di Madrasah. Journal Manejemen Pendidikan Islam, 1(2), 86-97.

Winarni, E. W. (2021). Teori dan praktik penelitian kuantitatif, kualitatif. In PTK, R & D. Bumi Aksara.

Yang, J., Eckles, D., Dhillon, P., & Aral, S. (2024). Targeting for long-term outcomes. Management Science, 70(6), 3841–3855.




Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY