ENHANCING EDUCATIONAL REPUTATION THROUGH MUTUAL PUBLIC RELATIONS: A PSYCHOLOGICAL PERSPECTIVE



Authors (s)


(1) * Arini Nuora Darina   (Universitas Nurul Jadid)  
        Indonesia
(2)  Fatimatul Husna   (Universitas Nurul Jadid)  
        Indonesia
(3)  Holifah Holifah   (Universitas Nurul Jadid)  
        Indonesia
(4)  Toyyibatul Mukminatus Sukriyah   (Universitas Nurul Jadid)  
        Indonesia
(5)  Moh Ainol Yaqin   (Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


This research aims to explore ways to improve the reputation of education through mutual community relations, with a psychological approach as an analytical framework. The method used in this research is a qualitative study, which involves in-depth interviews with educational institution managers and community members, as well as content analysis of various community relations programs that have been implemented. The research results show that open and transparent communication, active involvement in social activities, and a deep understanding of community needs and aspirations can significantly improve the reputation of educational institutions. Additionally, this research found that psychological approaches, such as building trust and empathy, play an essential role in creating mutually beneficial relationships between academic institutions and society. The implications of this research emphasize the need to develop community relations strategies that are more integrated and responsive to social dynamics to strengthen educational institutions' positive image in the public's eyes.

 

Keywords

Educational Reputation, Public Relations, Social Psychology



Full Text: PDF



References


Irmadamayanti, A., Wahyuni, A. N., Saidah, S., & ... (2024). Rice fields optimization based on existing and introduction of specific technology in central Sulawesi Province. AIP Conference …. https://pubs.aip.org/aip/acp/article-abstract/2957/1/040036/3262076

Usman, K., & Saidah, S. (2021). People counting for public transportations using you only look once method. In … Teknik Informatika (Jutif …. pdfs.semanticscholar.org. https://pdfs.semanticscholar.org/51a5/1522955bf7df2f55bfdd520ba3cb4cdb4a3a.pdf

Althafah, S. U. (n.d.). Strategi Public Relation Perpustakaan Jakarta Cikini. Repository.Uinjkt.Ac.Id. https://repository.uinjkt.ac.id/dspace/handle/123456789/75159

Aminuddin, A., Harahap, A. S., & Dawi, M. N. (2021). Sistem Finansial Pendidikan di Indonesia (Analisis Tentang Signifikansinya Terhadap Pengelolaan Human Capital). Hikmah. http://e-jurnal.staisumatera-medan.ac.id/index.php/hikmah/article/view/125

Anam, K. (2021). Strategi Implementasi Manajemen Hubungan Masyarakat Untuk Meningkatkan Kepercayaan Dan Partisipasi Masyarakat Di Madrasah Aliyah Al Falah Jatilawang …. search.proquest.com. https://search.proquest.com/openview/658db436eea3e69d24ed424c6a5b4d53/1?pq-origsite=gscholar&cbl=2026366&diss=y

Budianto, E. W. H., & Dewi, N. D. T. (2023). Pemetaan topik penelitian seputar Corporate Social Responsibility (CSR) pada perbankan syariah dan konvensional: studi bibliometrik VOSviewer dan …. academia.edu. https://www.academia.edu/download/108433489/CSR.pdf

Chotimah, C. (2021). Flashcard as a learning media to motivate students in learning vocabulary. In Lingua. academia.edu. https://www.academia.edu/download/87055455/479905641.pdf

Dunan, H., & Sari, S. Y. (2023). Pengaruh Tunjangan Kinerja dan Disiplin Kerja Terhadap Kinerja Pegawai di Kantor Kecamatan Panjang Kota Bandar Lampung. Jurnal EMT KITA. https://journal.lembagakita.org/emt/article/view/1178

Firda, Z. N., & Fitriatin, N. (2024). Peran Kompetensi Sosial Profesionalisme Guru dalam Membangun Citra Lembaga di MTs. Hidayatush Shibyan Cendoro Palang Tuban. Jurnal Pendidikan Dan Pembelajaran …. http://www.jurnal.bimaberilmu.com/index.php/jppi/article/view/853

Firdaus, R., & Faisal, M. (2021). Pengabdian pada perguruan tinggi: Publikasi gamifikasi dalam pendidikan. ADI Pengabdian Kepada Masyarakat. https://www.adi-journal.org/index.php/adimas/article/view/472

Hakim, V. G. Al, Yang, S. H., Liyanawatta, M., Wang, J. H., & ... (2022). Robots in situated learning classrooms with immediate feedback mechanisms to improve students’ learning performance. … & Education. https://www.sciencedirect.com/science/article/pii/S0360131522000549

Hanaris, F. (2023). Peran Guru Dalam Meningkatkan Motivasi Belajar Siswa: Strategi Dan Pendekatan Yang Efektif. Jurnal Kajian Pendidikan Dan Psikologi. https://altinriset.com/journal/index.php/jkpp/article/view/9

Haromain, M. S. (2023). Peran Humas dan Manajemen Opini Publik di SMP-SMA Al Binaa Islamic Boarding School. Jurnal Penelitian Inovatif. https://www.jurnal-id.com/index.php/jupin/article/view/209

Hayadi, B. H., Yusuf, F. A., Riwayanto, I. S., & ... (2024). Penerapan Konsep Perubahan Organisasi Menurut Kurt Lewin Dalam Pengelolaan Perubahan Di Lingkungan Sekolah Dasar Pada Tinjauan Atas Tantangan Dan …. Technical and …. https://www.mand-ycmm.org/index.php/taveij/article/view/649

Ismail, M. J. (2021). Pendidikan karakter peduli lingkungan dan menjaga kebersihan di sekolah. In Guru Tua: Jurnal Pendidikan Dan Pembelajaran. core.ac.uk. https://core.ac.uk/download/pdf/429333618.pdf

Laila, A., Saidah, K., & Syamsi, C. (2020). Potential and Barrier Analysis, Implementation of Education Based on Local Wisdom in SDN Burengan 2 Kediri, Indonesia. In Proceedings of the International …. academia.edu. https://www.academia.edu/download/80947666/478.pdf

Lee, H. J., & Hwang, Y. (2022). Technology-enhanced education through VR-making and metaverse-linking to foster teacher readiness and sustainable learning. In Sustainability. mdpi.com. https://www.mdpi.com/2071-1050/14/8/4786

Lembong, J. M., Lumapow, H. R., & ... (2023). Implementasi merdeka belajar sebagai transformasi kebijakan pendidikan. Jurnal Educatio FKIP …. https://ejournal.unma.ac.id/index.php/educatio/article/view/4620

Maisyaroh, M., Untari, S., Chusniyah, T., & ... (2023). Strengthening character education planning based on Pancasila value in the international class program. In International Journal of …. academia.edu. https://www.academia.edu/download/112753835/24161-52178-1-PB.pdf

Marniati, A. D. (2022). Komunikasi Kesehatan Berbasis Terapeutik. books.google.com. https://books.google.com/books?hl=en&lr=&id=07KAEAAAQBAJ&oi=fnd&pg=PA1&dq=misalnya+pendekatan+berbasis+psikologi+sosial+dapat+digunakan+untuk+memahami+bagaimana+persepsi+masyarakat+terbentuk+dan+bagaimana+hubungan+interpersonal+mempengaruhi+kepercayaan+terhadap+institusi&ots=qRpwiFNNre&sig=cxrisVswhGVoyYpcoztQ7kjNTbw

Megawati, H., & Maulana, H. (2024). Psikologi Komunitas: Peran Aktif Psikologi Untuk Masyarakat. books.google.com. https://books.google.com/books?hl=en&lr=&id=0TYmEQAAQBAJ&oi=fnd&pg=PP1&dq=misalnya+pendekatan+berbasis+psikologi+sosial+dapat+digunakan+untuk+memahami+bagaimana+persepsi+masyarakat+terbentuk+dan+bagaimana+hubungan+interpersonal+mempengaruhi+kepercayaan+terhadap+institusi&ots=WSQXq4xlcM&sig=-GI3aHWjos1emKJ5ur3NGW4RSrY

Muksin, N. N., Affatia, D., Lubis, A., Andarini, D., & ... (2024). Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri. books.google.com. https://books.google.com/books?hl=en&lr=&id=7Ob8EAAAQBAJ&oi=fnd&pg=PA46&dq=melalui+pemahaman+mendalam+tentang+dinamika+ini+diharapkan+penelitian+ini+dapat+memberikan+rekomendasi+praktis+bagi+institusi+pendidikan+lain+dalam+meningkatkan+reputasi+mereka+melalui+strategi+humas+yang+baik&ots=iCppDp-oZo&sig=OD2msMAKJK2GNtTeSWiPjYsVaGo

Mulya, F. A., Islam, U., Sayyid, N., Rahmatullah, A., & Banjarmasin, U. T. (2024). Implementasi Pendekatan Joyfull Learning Untuk Meningkatkan Partisipasi Siswa Pada Pembelajaran Matematika Siswa Mi Perwanida Blitar. Pendidikan MI Dan Pembelajaran, 1(1), 25–36.

Nasarudin, N., Rachmawati, D. A., Mappanyompa, M., & ... (2024). Pengantar Pendidikan. books.google.com. https://books.google.com/books?hl=en&lr=&id=kcsVEQAAQBAJ&oi=fnd&pg=PA32&dq=+hal+ini+penting+untuk+membangun+koneksi+emosional+antara+siswa+dan+materi+ajar+yang+pada+gilirannya+dapat+meningkatkan+motivasi+dan+keterlibatan+mereka+dalam+proses+pembelajaran&o

Nuraini, N. (2024). Analisis Perbandingan Efisiensi Pasar Keuangan Tradisional Dan Pasar Keuangan Berbasis Blockchain: Implikasi Untuk Transparansi Dan Keamanan Investasi. CURRENCY: Jurnal Ekonomi Dan Perbankan …. https://jurnalalkhairat.org/ojs/index.php/currency/article/view/242

Priyambodo, A. (2021). … PERSETUJUAN BERSTEMPEL, UPLOAD ULANG)... Strategi Manajemen Hubungan Masyarakat (Humas) Dalam Membangun Citra Madrasah (Studi Deskriptif …. etheses.iainponorogo.ac.id. http://etheses.iainponorogo.ac.id/13172/1/NASKAH SKRIPSI - AGUS PRIYAMBODO - 211017051 - KPI.pdf

Rahmat, A. (2021). Hubungan sekolah dan masyarakat: mengelola partisipasi masyarakat dalam peningkatan mutu sekolah. books.google.com. https://books.google.com/books?hl=en&lr=&id=WTgmEAAAQBAJ&oi=fnd&pg=PA51&dq=hubungan+masyarakat+yang+mutual+di+mana+ada+interaksi+timbal+balik+antara+institusi+pendidikan+dan+berbagai+stakeholder+dapat+meningkatkan+citra+dan+reputasi+pendidikan+secara+signifikan&ots=YxBpCiTbTD&sig=IviaQJ5LFa_Bps3AuFwD7XCihkY

Rahmat, M., & Yahya, M. (2022). The Impact of Inclusive Islamic Education Teaching Materials Model on Religious Tolerance of Indonesian Students. International Journal of Instruction. https://eric.ed.gov/?id=EJ1331307

Rahmat, N. H. (2022). Exploring task environment for online academic writing: The case for coloured scaffolds. In International Journal of Academic Research in …. researchgate.net. https://www.researchgate.net/profile/Noor-Rahmat-2/publication/359616948_Exploring_Task_Environment_for_Online_Academic_Writing_The_Case_for_Coloured_Scaffolds/links/624549d87931cc7ccf061a7a/Exploring-Task-Environment-for-Online-Academic-Writing-The-Case-for-Coloured-Scaffolds.pdf

Rangan, A. Y., Qomariah, S., & ... (2021). Pendampingan Pemanfaaatan Media Sosial sebagai Sarana Membangun Citra Pondok Pesantren Nurul Mustafa Al-Husaini. Bantenese: Jurnal …. https://e-jurnal.lppmunsera.org/index.php/PS2PM/article/view/3344

Rinaldi, A., & Jannah, S. M. (2024). STRATEGI EMPLOYEE BRANDING PULLMAN CIAWI VIMALA HILLS MELALUI KAMPANYE# DIVERSITYFORALL. … , Teknologi, Dan Pendidikan. https://publish.ojs-indonesia.com/index.php/SIBATIK/article/view/2057

Sahira, S., Rejeki, R., Jannah, M., & ... (2022). Implementasi Pembelajaran Ips Terhadap Pembentukan Karakter Siswa Di Sekolah Dasar. … Pendidikan …. https://www.autentik.stkippgrisumenep.ac.id/index.php/autentik/article/view/173

Samingan, S. P. (2024). AKSARA LOTA ENDE: SEJARAH DAN EKSISTENSINYA. In … , DAN BUDAYA DALAM DUNIA PENDIDIKAN. researchgate.net. https://www.researchgate.net/profile/Adi-Wijayanto-2/publication/384499138_Revitalisasi_Ilmu_Sejarah_Seni_dan_Budaya_dalam_Dunia_Pendidikan/links/66fbd182906bca2ac3dbacd8/Revitalisasi-Ilmu-Sejarah-Seni-dan-Budaya-dalam-Dunia-Pendidikan.pdf#page=46

Santi, S., Undang, U., & Kasja, K. (2023). Peran Guru PAI Dalam Membentuk Karakter Peserta Didik Di Sekolah. Jurnal Pendidikan Tambusai. https://jptam.org/index.php/jptam/article/view/8918

Saputra, F. (2021). Sejarah pertumbuhan dan perkembangan pendidikan islam di Indonesia. Al-Hikmah (Jurnal Pendidikan Dan Pendidikan …. https://ejournal.uniks.ac.id/index.php/Alhikmah/article/view/1137

Septiyowati, T., & Prasetyo, T. (2021). Efektivitas model pembelajaran problem based learning dan discovery learning terhadap kecakapan berfikir kritis siswa sekolah dasar. Jurnal Basicedu. https://jbasic.org/index.php/basicedu/article/view/893

Sholihin, M., & Ratmono, D. (2021). Analisis SEM-PLS dengan WarpPLS 7.0 untuk hubungan nonlinier dalam penelitian sosial dan bisnis. books.google.com. https://books.google.com/books?hl=en&lr=&id=NbMWEAAAQBAJ&oi=fnd&pg=PP1&dq=kombinasi+metode+ini+diharapkan+dapat+memberikan+data+yang+valid+dan+reliabel+untuk+analisis+lebih+lanjut&ots=X6dBybWqiX&sig=h7fvlZ56SSVjEnSUq32OwRn64f8

Simamora, I. Y., Zahra, M., Sinaga, W. A., & ... (2024). Peran Komunikasi dalam Pembangunan Pendidikan. Jurnal Pendidikan …. https://jptam.org/index.php/jptam/article/view/13146

Sugistin, R. F. C., & Pujianto, W. E. (2023). Partisipasi Organisasi Karang Taruna di Dalam Lingkungan Masyarakat Desa Jati Sidoarjo. Jurnal Rimba: Riset Ilmu Manajemen …. https://digilib.apji.org/id/eprint/1685/

Yanti, F. (2022). Komunikasi Pesantren. books.google.com. https://books.google.com/books?hl=en&lr=&id=LXOSEAAAQBAJ&oi=fnd&pg=PR1&dq=misalnya+pendekatan+berbasis+psikologi+sosial+dapat+digunakan+untuk+memahami+bagaimana+persepsi+masyarakat+terbentuk+dan+bagaimana+hubungan+interpersonal+mempengaruhi+kepercayaan+terhadap+institusi&ots=F4qo3RE4yi&sig=_sE2B_7cZ1PGoSbPPl5yM2YLrog

Zhang, J., Jiang, Q., Zhang, W., Kang, L., & ... (2023). Explaining the outcomes of social gamification: A longitudinal field experiment. Journal of …. https://doi.org/10.1080/07421222.2023.2196776

Dakir, D., Mundiri, A., Yaqin, M. A., Niwati, N., & Subaida, I. (2022). The Model of Teachers Communication Based on Multicultural Values in Rural Early Childhood Education. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 6(4), 3460–3472. https://doi.org/10.31004/obsesi.v6i4.2125

Mundiri, A., Baharun, H., Wahid, A. H., Zamroni, Ramadhani, K., Imamah, L., & Zakiyah, U. (2021). Digital Branding in Increasing Civic Engagement; A Public Relation Strategy in the Battle of Perceptions. Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020). https://doi.org/10.2991/assehr.k.210312.010

Rizal, Mohammad Syifaur. 2024. “Educational Evolution: Sustainable Beturnment With Country In The Development Of The Trainer.” Pp. 28–36 In Proceeding Of International Conference On Education, Society And Humanity. Vol. 2

Mudarris, Badrul, And Mohammad Syifaur Rizal. 2023. “Manajemen Strategi Kepemimpinan Kepala Sekolah Dalam Meningkatkan Kedisiplinan Guru Dan Karyawan Di SMA Nurul Jadid.” JIIP-Jurnal Ilmiah Ilmu Pendidikan 6(12):10265–71.

Wahyudin, A., Akbar, F., Rohmad, R., & Budi, M. H. S. (2024). Enhancing Public Service Excellence through Transformational Leadership in Service Management. Business and Applied Management Journal, 2(1), 12-24.




Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY