DEVELOPMENT OF MANAGEMENT FOR ADMISSION OF NEW STUDENTS TO ISLAMIC BASED SCHOOLS USING THE PAID PROMOTE INSTAGRAM METHOD
AbstractThis study examines the role of Instagram, specifically through the paid promotion method, in managing student admissions (PPDB) in Islamic-based schools in West Java. Along with the development of information technology, social media, including Instagram, has become an effective promotional tool for educational institutions to increase visibility and appeal. Islamic-based schools in West Java have started to utilize this platform to attract the attention of parents and prospective students. However, many schools need help using Instagram as a promotional medium due to budget limitations and a lack of in-depth understanding of managing advertising campaigns. This research aims to identify the benefits and challenges faced and evaluate the effectiveness of using paid promotion on Instagram to strengthen branding and increase student enrollment. This study is expected to provide insights for schools in optimizing their promotional strategies using social media to support the success of PPDB management in the future. |
Keywords
Full Text:
References
Aisyah, Siti, et al. (2024). Management of Website and Instagram Utilization as Promotional Means to Improve School Branding. Journal of Educational Management, 19(1),16-36. journals2.ums.ac.id/index.php
Arifah, Nanda Putri, and Carolina Novi Mustikarini. (2016). Paid promotion as a promotional medium for delicious products to increase potential consumers. Journal of Management and Business Start-Ups, 1(3), No. 03. https://journal.uc.ac.id/index.php/performa/article/view/173
Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Los Angeles: Sage Publications.
Hafidhah, F., & Wijayanti, L. (2020). Online PPDB Evaluation to Improve Learning Quality. Journal of Educational Management, 8(3), 112-125.
Hidayat, R. (2020). Implementation of Servqual in Improving Service Quality in Educational Marketing Management. JIEMAN: Journal of Islamic Educational Managementt, 2(1). doi.org/10.35719/jieman
Instagram. (2023). Instagram Business: Ads on Instagram. https://www.instagram.com/business/advertising/
Ministry of Education and Culture of the Republic of Indonesia. (2018). Guide to Implementing New Student Admissions (PPDB) 2018. Jakarta: Ministry of Education and Culture of the Republic of Indonesia.
Kurniasih, I. (2020). The Role of Social Media in Educational Communication in Schools. Journal of Educational Communication, 8(1), 34-48
Coverage6. (2020, August 5). The Impact of Instagram on Education Promotion: The Case of PPDB in West Java. merdeka6.com/pendidikan/dampak-instagram-ppdb-jawa-barat
Moleong, Lexy J. (2010). Qualitative Research Methodology, Bandung: Rosdakarya Youth
Mubarok, Ramdanil. (2021). Development of Human Resource Management in Islamic Education Institutions. Journal of Islamic Education Management.3(2).
Nuraeni. (2019). Human Resources Management of Educational Institutions. Idarah Journal. 3(1). journal.uin alauddin.ac.id
Nurmalasari, N. (2020). Social Media Based Education Marketing Management. Journal of Management Review, 2(1), 11-22
Oktapiani, Renny, et al. (2023). Development of a Web-Based New Student Admission Information System (PPDB) at Pasundan Rancaekek Middle School. Swabumi Journal. 11(1). 85-92. https://ejournal.bsi.ac.id/ejurnal/
Rahnia, Sissah, Lidya. Effectiveness of Using Instagram as a Promotional Media in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. Student Research Science Journal, 1(1), 358-371, https://doi.org/10.61722/jssr.v1i1.152
Sugiyono. (2018). Quantitative, Qualitative and R&D Research Methods, Bandung: Alphabeta.
Wahid, Aceng Abdul. (2020). Waterfall Method Analysis for Information Systems Development. STMIK Journal of Informatics and Management Sciences, 1(5)
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 ummul khoiroh khoiroh