SOCIAL MEDIA-BASED PUBLIC RELATIONS MANAGEMENT IN IMPROVING SCHOOL BRANDING IN MADRASAH ALIYAH

Zaenudin Khabib; Muhammad Khoiruddin; Sukarman Sukarman

SOCIAL MEDIA-BASED PUBLIC RELATIONS MANAGEMENT IN IMPROVING SCHOOL BRANDING IN MADRASAH ALIYAH

Authors

(1) * Zaenudin Khabib

(Islamic University of Nahdlatul Ulama Jepara, Central Java, Indonesia)
        Indonesia
(2)  Muhammad Khoiruddin   (Islamic University of Nahdlatul Ulama Jepara, Central Java, Indonesia)
        Indonesia
(3)  Sukarman Sukarman   (Islamic University of Nahdlatul Ulama Jepara, Central Java, Indonesia)
        Indonesia
(*) Corresponding Author

Abstract

This study aims to analyze the evolution of research on the digital divide in In this fast-paced digital era, Islamic Senior High Schools (Madrasah Aliyah) now find themselves at a crossroads between preserving traditional values and responding to global innovation. School branding is no longer simply about a logo or slogan, but about building a narrative that touches the hearts and builds public trust. This paper examines a public relations management strategy that utilizes social media not merely as a broadcasting tool but as a bridge for empathetic dialogue. Through authentic content planning, warm interactions, and visual consistency, Islamic senior high schools can transform their image into a modern, competitive institution, while remaining rooted in their religious identity. The analysis shows that public relations management with a humanistic approach on social media effectively strengthens public loyalty and reinforces the school's branding position amidst the dynamic competition in education.

Keywords

Public Relations; Social Media; School Branding

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