1. Home
  2. Vol 2, No 1 (2024)
  3. Wahyuni

ANALYSIS OF CONSUMER INTEREST THROUGH THE ZALORA E-COMMERCE APPLICATION

Tri Indah Wahyuni(1*), Fahrudin Fahrudin(2), Nuril Masruroh(3), Rica Rachmawati(4), Lailatul Jannah(5), Jinnani Firdausi(6), Eka Dwi Lestari(7), Nadia Muthi’ah(8)
(1) 
(2) 
(3) 
(4) 
(5) 
(6) 
(7) 
(8) 
(*) Corresponding Author

Abstract

Technological developments from time to time are increasingly sophisticated in line with people's lifestyles which are now switching to using artificial devices to make it easier to meet their needs. This includes completing secondary needs such as clothing and beauty products which can be reached through e-commerce applications. An e-commerce application is an application that provides online buying and selling services with supporting features that facilitate human mobility to meet needs. Among several e-commerce sites that are spread and developing in Indonesia, one of the most trusted and popular e-commerce applications that offers high-quality fashion products is the Zalora application. The quality of different products causes price variations. This variation in prices offered then becomes one of the factors that influences consumer interest in the Zalora e-commerce application. Therefore, this research was conducted to find out how much influence the existence of the Zalora e-commerce application has on consumer interest. In this scientific work, we used quantitative research methods in the form of questionnaires submitted to several participants from various backgrounds and ages to find the conclusion that consumer interest in the Zalora e-commerce application is influenced by several factors that significantly influence purchasing decisions in e-commerce applications. Zalora. These factors include: product quality, price variations offered, frequency of discount offers, ease of delivery, and ease of making payments.

References


Alisya Putri Rabbani, Andry Alamsyah, & Sri Widiyanesti. (2020).Analysis of User Interactions on Social Media Regarding the Fintech Industry Using Social Network Analysis (Case Study: Gopay, Ovo and Linkaja). Management Partners Journal, 4(3), 341–351. https://doi.org/10.52160/ejmm.v4i3.352

Caroline, S., & Tjiptodjojo, K. I. (2021).The Influence of Product Quality, Price and Trust on Purchasing Decisions in Zalora E-Commerce. Maranatha Christian University Jl. Surya Sumantri No, 65(022), 2012186.

Ernawati, R. (2021). Analysis of the Influence of Promotion, Price and Brand Image on Purchasing Decisions on the Zalora E-commerce Site in Jakarta. Business Management Analysis Journal (BMAJ), 4(2), 80–98. https://doi.org/10.24176/bmaj.v4i2.6663

Hayu, R. S. (2019).Smart Digital Content Marketing, Strategy for Targeting Indonesian Millennial Consumers. JMK (Journal of Management and Entrepreneurship), 4(1), 61. https://doi.org/10.32503/jmk.v4i1.362

Pradwika, D. F., & Hadi, S. P. (2018). The Influence of Creative Promotions and Product Variations on Purchasing Decisions among Zalora.Co.Id E-Commerce Consumers (Case Study of Consumers in the City of Jakarta). Diponegoro Journal of Social and Politic, 7(5), 1–8.

Putri Ghaisani, F. A., & Purbawati, D. (2020).The Influence of Brand Image and Website Quality on Purchase Decisions through E-Trust as an Intervening Variable (Study of Zalora E-Commerce Consumers.Co.Id in Semarang City). Journal of Business Administration, 9(1), 230–241. https://doi.org/10.14710/jiab.2020.26328

Romla, S., & Ratnawati, A. (2018).E-Commerce Purchase Decisions Through Ease of Use, Information Quality and Web Service Interaction Quality. Journal of Economics and Business, 19(1), 59. https://doi.org/10.30659/ekobis.19.1.59-70

Santosa, F. D., & Baisyir, F. (2021).Analysis of Differences in Consumer Satisfaction among Zalora E-commerce Users in the Bekasi City Area Based on Customer Value and Consumer Trust. Journal of Business and Management, 8(2), 65–77.

Setiawan , M. R. , & Rachamawti , I. (2019).Eiger's Digital Content Marketing Strategy Through Instagram Social Media. Proceedings of Communication Management, 625–632.

Supradono, B., & Hanum, A. N. (2011).The Role of Social Media for Customer Relationship Management in E-Commerce Services. Value Added, 7(2), 33–45. http://jurnal.unimus.ac.id


Article Statistic

Abstract view : 195 times
PDF views : 120 times

Dimensions Metrics

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off

Full Text: PDF

How To Cite This :

Refbacks

  • There are currently no refbacks.