DIGITAL TRANSFORMATION AND EFFECTIVE COMMUNICATION: THE PILLARS OF PRUCTIONAL SUCCESS AT MAN INSAN CENDEKIA PASER



Authors (s)


(1) * Arbain Arbain   (Sultan Aji Muhammad Idris State Islamic University Samarinda)  
        Indonesia
(2)  Muhamad Fajri   (Sultan Aji Muhammad Idris State Islamic University Samarinda)  
        Indonesia
(3)  Sri Susmiyati   (Sultan Aji Muhammad Idris State Islamic University Samarinda)  
        Indonesia
(4)  Habib Anwar Al Anshori   (Sultan Aji Muhammad Idris State Islamic University Samarinda)
(*) Corresponding Author

Abstract


Effective communication is an essential element in successful public relations (PR) in educational institutions. This research aims to explore the effective communication strategies implemented by Public Relations at MAN Insan Scholar Paser in supporting the achievement of institutional goals. The research method used is qualitative with a case study approach. Data collection was carried out through in-depth interviews, observation and document analysis. The research results show that effective communication is created through the integration of modern communication technology, increasing interpersonal communication competence, and transparent information management. The conclusions of this research emphasize the important role of effective communication in strengthening the image of the institution and strengthening relationships with internal and external stakeholders

Keywords

Effective communication, Public Relations, MAN Personnel Scholar Paser, educational institutions, communication strategy



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