Maximizing Islamic Education Promotion through Data-Driven Social Media Marketing Strategies: An Islamic Higher Education Institution


Authors

(1) * Moh. Holidi   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(2)  Yusril Ihza Saputra   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(3)  Muthi'ah Rahman   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(4)  Rifka Jannatul Firdausiyah   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(5)  Siti Nur Aviatun Hasanah   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(*) Corresponding Author

Abstract


his study shows that social media promotion, supported by data-driven marketing strategies, significantly enhances the effectiveness of Islamic education promotion by improving institutional visibility, community engagement, and prospective students’ interest in enrollment. The main finding indicates that monitoring digital metrics such as likes, comments, shares, reach, impressions, and posting time provides a practical basis for more targeted and responsive promotional decision-making. The strength of this research lies in its contribution to extending data-driven marketing concepts into the context of Islamic education institutions with limited technological resources, thereby enriching the literature on digital education marketing. In practice, the study highlights that promotional effectiveness can be improved through continuous evaluation of audience behaviour and content performance across social media platforms. The implication is that Islamic educational institutions should strengthen digital literacy, optimize social media analytics, and develop consistent, data-based content strategies to enhance competitiveness and ensure sustainable institutional promotion in the digital era.



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