Digital Narratives of Pesantren Simplicity: Securing Institutional Sustainability Within Competitive Islamic Markets


Authors

(1) * Hafidatun Nabila   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(2)  Moh. Mohlas   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(3)  Ida Kusumawati   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(4)  Muhammad Durrin Ni’am   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(5)  Ittaqillah Haitsuma Kunta   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(6)  Zackyl Musthofa   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(*) Corresponding Author

Abstract


Digital communication increasingly determines how Islamic educational institutions establish legitimacy and sustain competitiveness within dynamic educational markets. This study examines how digital narratives of pesantren simplicity contribute to institutional sustainability through authentic communication and value-based organizational practices. A qualitative case study was conducted involving 12 purposively selected informants comprising institutional leaders, communication officers, teachers, students, alums, and parents using interviews, observations, and document analysis. The findings reveal that consistent alignment between digital narratives and everyday educational practices strengthened stakeholder trust, sustained institutional resilience through value-oriented management, and transformed simplicity into a distinctive digital identity across multiple communication platforms. The study contributes by integrating digital narrative theory, institutional sustainability, and Islamic economics into a unified framework explaining value-based competitive advantage. Islamic educational institutions should develop authentic digital communication strategies that consistently reflect organizational values to enhance long-term sustainability and stakeholder engagement.



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