Implementation of Blue Ocean Strategy in Strengthening Madrasah Competitiveness



Authors (s)


(1) * Ujang Suyatman   (Universitas Islam Negeri Sunan Gunung Djati)  
        Indonesia
(2)  Amanah Amnun Zulfa   (Universitas Islam Negeri Sunan Gunung Djati)  
        Indonesia
(3)  Ara Hidayat   (Universitas Islam Negeri Sunan Gunung Djati)  
        Indonesia
(*) Corresponding Author

Abstract


Competition between educational institutions in the Industrial Revolution 4.0 era is increasingly fierce, requiring every school/madrasah to undertake strategic efforts to develop sustainable excellence. Research at Madrasah Ibtidaiyah Negeri 1 Kota Bandung (MIN 1 Bandung) aims to examine the implementation of the Blue Ocean Strategy (BOS) as a strategic approach to strengthening the quality and competitiveness of madrasahs. The research used a qualitative case study approach with in-depth interviews with the madrasah principal, teachers, and the madrasah committee, participant observation, and documentation. The results show that MIN 1 Bandung implemented various value-innovation measures in the form of differentiation of Islamic-modern educational services, development of flagship programs, optimization of limited resources, and stakeholder synergy. The implementation of BOS supported an increase in student enrollment, achievement, and the image of the madrasah, despite still being hampered by limited funds and land. The implications of this research include recommendations for strengthening human resource capacity, utilizing technology, and institutionalization. the process of creating blue oceans.



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