Strategic Management of Quality Improvement of Higher Education Institutions at Ma'had Aly Nurul Jadid Through PESTEL Analysis

Abstract

This study aims to analyze the application of strategic management in improving the quality of Islamic higher education at Ma'had Aly through a PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis approach. The main focus of the study is to identify the institution's adaptive strategies in responding to external and internal environmental dynamics to strengthen governance, human resource development, and educational program innovation. Research Methods This study used a qualitative descriptive method with data collection techniques through in-depth interviews, participant observation, and documentation. The results indicate that Ma'had Aly has successfully implemented strategic management based on PESTEL analysis effectively, as reflected in the strengthening of academic policies, improving faculty and student competencies, integrating technology into learning, strengthening institutional networks, and adapting to social demands and national education regulations. The PESTEL analysis assists the institution in formulating quality improvement strategies that are responsive and innovative to environmental changes. The implementation of PESTEL-based strategic management contributes significantly to the development of the quality of Islamic higher education, particularly in creating adaptive, competitive, and sustainability-oriented governance. It is recommended to develop a sustainable strategic model through inter-institutional collaboration and an evidence-based approach.