Building Public Trust through The Excellency Program; A Study on Tahfidz Branding in Pesantren

DOI: https://doi.org/10.33650/al-tanzim.v7i1.3897

Authors (s)


(1) * Ima Rahmawati   (Institut Agama Islam Sahid)  
        Indonesia
(2)  Harles Anwar   (Institut Agama Islam Negeri Palangkaraya)  
        Indonesia
(3)  Kharisul Wathoni   (Institut Agama Islam Negeri Ponorogo)  
        Indonesia
(4)  Izzul Maromi   (Universitas Nurul Jadid)  
        Indonesia
(*) Corresponding Author

Abstract


This study aims to understand the tahfidz branding strategy by Islamic boarding schools to build public trust. This study uses a qualitative approach, using interviews, observation and documentation to obtain valid and accurate data. The data analysis was carried out circularly, starting with data collection, data reduction, data presentation and concluding. The results showed that the branding of tahfidz Al-Qur'an at the Pondok Pesantren Nurul Jadid and Pondok Pesantren Modern Sahid in building public trust was carried out through sima'an activities, syi'ar through You Tube media, Musabaqoh Al-Qur'an, delegation to caravans in various activities. This research has implications for the importance of designing a superior product for educational institutions as a medium to increase public trust.


Keywords

Branding, Pesantren Excellence, Public Trust, Tahfidz Al-Qur'an



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10.33650/al-tanzim.v7i1.3897


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Copyright (c) 2023 Ima Rahmawati, Harles Anwar, Kharisul Wathoni, Izzul Maromi

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Al-Tanzim : Jurnal Manajemen Pendidikan Islam
Published by Postgraduate of Nurul Jadid University, Probolinggo, East Java, Indonesia.