PENGUATAN ETIKA KEHUMASAN MELALUI REORIENTASI HUMAS PADA LEMBAGA PENDIDIKAN ISLAM

DOI: https://doi.org/10.33650/al-tanzim.v3i2.670

Authors (s)


(1) * Abd Hamid Wahid   (Univeristas Nurul Jadid, Probolinggo)  
        Indonesia
(2)  Istianatul Hasanah   (Univeristas Nurul Jadid, Probolinggo)  
        Indonesia
(*) Corresponding Author

Abstract


This paper presents the strengthening of public relations ethics through the reorientation of public relations in Islamic educational institutions, where public relations has an important role in managerial activities in Islamic educational institutions. In its implementation, the role of public relations in Islamic educational institutions is still underestimated and lacks the right portion in its application. PR is only understood as a complementary administration in practice, thus causing educational institutions unable to manage good relations with the surrounding community as partners. This study uses a qualitative approach to the type of library research, where researchers want to clearly describe the object of study to be studied. Analysis of the data uses content analysis. The results of the study indicate that the reorientation of public relations in Islamic educational institutions must be based on; First, qaulan sadidan, Islamic educational institutions must convey factual and reliable information; Second, qaulan baligha, Islamic educational institutions communicate effectively, communicatively and easily understood; Third, qaulan ma’rufa, the communication process should avoid words that can offend partners / customers; Fourth, qoulan karima, public relations activities must respect partners, listen to aspirations and promote ethics; Fifth, Qaulan Layyina, public relations must be a friendship and friendship dissertation; Sixth, qaulan maysura, Islamic educational institutions must convey information that is easily understood and digested by the communicant. 



Keywords

Orientation, Public Relations, Islamic Education Institutions



Full Text: PDF



References


Afkarina, N. U. R. I. (2018). Strategi Komunikasi Humas dalam Membentuk Public Opinion Lembaga Pendidikan. Jurnal Idaarah, 2(1), 50–63.

Al-Maraghi, A. M. (1992). Tafsir Al-Maraghi. Semarang: PT.CV.Toha Putra.

As-Suyuthi, J. (2011). Terjemah Tafsir Jalalain Berikut Asbabun Nuzulnya. Bandung: Sinar Baru Algensindo.

Dahlan, M. S. (2014). Etika Komunikasi dalam Al-Qur’an dan Hadits. Jurnal Dakwah Tabligh, 15(1), 115–123.

Fauzan. (2018). Etika Humas dalam Perspektif Islam: Tinjauan Epistimologis. Tadbir, 2(2), 135–154.

Ismatulloh, A. M. (2017). Etika Berkomunikasi dalam al-Qur’an: Analisis Penafsiran Hasbi ash-Shiddiqi dalam Tafsir an-Nur. Lentera, 1(2), 129–146.

Keller, K. L. (2013). Conceptualizing, Measuring, and Managing Customer-Based Equity. Journal Marketing, 57(1), 1–22.

Kurniawan, S. (2006). Konsep Manajemen Pendidikan Islam Perspektif Al-Qur ’an dan al-Hadits. Nur El-Islam, 2(2), 1–34.

Lubis, L. (2017). Penerapan Prinsip-prinsip Komunikasi Islam dalam Mensukseskan Program KB di Rantau Prapat Kec. Rantau Selatan Kabupaten Labuhanbatu. AL-BALAGH, 1(2), 267–290.

Muhammad Hasby Ash-Shiddiieqy. (2011). Tafsir al-Qur’anul Majid An-Nur. Semarang: Pustaka Rizki Putra.

Mukodi. (2011). Nilai-nilai Pendidikan dalam Surat Luqman. Walisongo, 19(2), 429–450.

Mulyono. (2011). Teknik Manajemen Humas dalam Pengembangan Lembaga Pendidikan Islam. Ulumuna : Jurnal Studi Keislaman, 15(1), 165–184.

Munir. (2009). Kontribusi Teknologi informasi dan Komunikasi (TIK) dalam Pendidikan di Era Globalisasi Pendidikan Indonesia. Jurnal Pendidikan Teknologi Informasi Dan Komunikasi, 2(2), 1–4.

Nazarullah. (2018). Teori-Teori Komunikasi Massa dalam Perspektif Islam. Jurnal Peurawi, 1(1), 1–16.

Qoimah. (2018). Membangun Pelayanan Publik yang Prima: Strategi Manajemen Humas dalam Penyampaian Program Unggulan di Lembaga Pendidikan. Islamic Management: Jurnal Manajemen Pendidikan Islam, I(2), 191–206.

Rahmawati, Y. (2014). Manajemen Public Relations dalam Bisnis Islam. Salam : Jurnal Filsafat Dan Budaya Hukum, 1(2), 181–194.

Suhermanto, S., & Anshari, A. (2018). Implementasi TQM Terhadap Mutu Institusi dalam Lembaga Pendidikan. Al-Tanzim : Jurnal Manajemen Pendidikan Islam, 2(1), 107–113. https://doi.org/10.33650/al-tanzim.v2i1.259


Article View

Abstract views : 987 times | PDF files viewed : 339 times

Dimensions, PlumX, and Google Scholar Metrics

10.33650/al-tanzim.v3i2.670


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Abd Hamid Wahid, Istianatul Hasanah

Creative Commons License
 
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Al-Tanzim : Jurnal Manajemen Pendidikan Islam
Published by Islamic Faculty of Nurul Jadid University, Probolinggo, East Java, Indonesia.