STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN PUBLIC TRUST DI PERGURUAN TINGGI (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo)
AbstractThis study aims to analyze and understand the public relations communication strategy in increasing public trust in Nurul Jadid University, Paiton, Probolinggo, East Java. Public trust as the end of public relations communication activities, is very interesting to study, considering the trust will be built if universities have appropriate and effective strategies in carrying out public relations communication activities. This research uses a qualitative approach with case study. Informants in this study consisted of leaders, lecturers, and employees. Data collection techniques are done through interviews, observation and documentation. Data analysis was conducted circularly through stages of data display, data reduction, drawing conclusions. The results showed that; public relations communication strategy in increasing public trust at Nurul Jadid University is done through; Persuasive communication, assertive communication, paradigmatic communication. The implication of this research shows that communication built with the principle of mutual relationship and Islamic values will be able to minimize the miscommunication and misunderstanding between the institution and its people. |
Keywords
Full Text:
References
Abrori, H. (2018). Humas sebagai Method of Communication dalam Membentuk Image Madrasah. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2(2), 160–166.
Afkarina, N. I. (2018). Strategi Komunikasi Humas dalam Membentuk Public Opinion Lembaga Pendidikan. Jurnal Idaarah: Jurnal Manajemen Pendidikan, 2(1), 50–63.
Agus, A. H., & Ummah, B. (2019). Strategi Image Branding Universitas Nurul Jadid Di Era Revolusi Industri 4.0. Tarbiyatuna: Jurnal Pendidikan Islam, 12(1), 59–81.
Akbarjono, A. (2017). Ekspansi “Trust” dalam Evaluasi Pendidikan Meniti Kreadibilitas Hasil Belajar. Nuansa, 10(2), 178–190.
Asiyah, S. (2018). Implementasi Komunikasi Verbal dan Nonverbal dalam Kegiatan Public Speaking Santri di Pondok Pesantren Darul Falah Amtsilati Putri Bangsri Jepara. UIN Walisongo Semarang.
Bester, G., & Brand, L. (2013). The Effect of Technology on Learner Attention and Achievement in The Classroom. South African Journal of Education, 33(2), 1–15.
Derani, N. E. S., & Naidu, P. (2016). The Impact of Utilizing Social Media as a Communication Platform during a Crisis within the Oil Industry. Procedia Economics and Finance, 35(October 2015), 650–658.
Ekeowa, L. (2017). The Role of Effective Communication in Strategic Management of Organizations. International Journal of Humanities and Social Science, 6(12), 93–99.
Fawaid, A. (2019). Interview.
Hakim, M. N. (2019). Manajemen Hubungan Masyarakat dalam Mengembangkan Lembaga Pendidikan (Studi Kasus di SMK Negeri 1 Dlanggu Mojokerto). Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 4(1), 121–139.
Hambali. (2019). Interview.
Haris, A., & Amalia, A. (2018). Makna Simbol dalam Proses Interaksi Sosial (Sebuah Tinjauan Komunikasi). Jurnal Dakwah Risalah, 29(1), 16–19.
Hartini, T. (2016). Strategi Community Relations Lembaga Pendidikan. Jurnal Makna, 1(1), 33–43.
Hefniy. (2019). Interview.
Ho Sui Chu, E. (2007). Building Trust in Elementary Schools : The Impact of Home School Community Collaboration. International Journal about Parents in Education, 1(0), 8–20.
Jailani. (2018). Kerangka Kerja Manajemen Humas dalam Lembaga Pendidikan. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2(1), 49–63.
Mahfuzhah, H., & Anshari, A. (2018). Media Publikasi Humas dalam Pendidikan. Al-Tanzim : Jurnal Manajemen Pendidikan Islam, 2(2), 137–149.
Milovanovic, R., Miladinovic, I. C., & Stojanovic, B. (2017). Assertiveness of Prospective Teachers and Preschool Teachers. Journal Plus Education, 16(2), 289–303.
Morissan. (2014). Teori Komunikasi Individu Hingga Massa. Jakarta: Kencana Prenadamedia Group.
Morreale, S. P., & Pearson, J. C. (2008). Why Communication Education is Important: The Centrality of The Discipline in The 21st Century. Communication Education, 57(2), 224–240.
Muali, C. (2019). Interview.
Musyarrofah, M. (2018). Peran Humas dalam Pengembangan Pendidikan Tinggi. Jurnal Idaarah, 2(1), 11–23.
Pertiwi, D., & Nurjannah. (2019). Strategi Komunikasi Persuasif dalam Meningkatkan Jumlah Debitur di PT. BNI (Persero) TBK Kantor Cabang Padang. JOM Fisip, 6(1), 1–13.
Putri, P. K. (2016). Aplikasi Pendekatan-pendekatan Persuasif pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian. The Messenger, 8(1), 1–16.
Putri, F. I., Lukmantoro, T., Dwiningtyas, H., & Gono, J. N. (2015). Teknik-teknik Persuasif dalam Media Sosial (Studi Analisis Isi Kualitatif pada Akun Mentor Parenting Ayah Edy di YouTube). Interaksi Online, 4(1), 1–9.
Rahutomo, A. N. (2013). Strategi Humas dalam Mempublikasikan Informasi Pelayanan Publik pada PT PLN (Persero) Rayon di Samarinda Ilir. eJournal Ilmu Komunikasi, 1(2), 324–340.
Rini, K. S. (2017). Peran Humas dalam Meningkatkan Citra Universitas Tribhuwana Tunggadewi. Ilmu Sosial dan Ilmu Politik, 1(6.1), 34–37.
Rosegard, E., & Wilson, J. (2013). Capturing students ’ attention : An empirical study. Journal Of The Scholarship Of Teaching & Learning, 13(5), 1–20.
Sahidah, A. (2019). Interview.
Saifuddin, & Fedyani, A. (2005). Antropologi Kontemporer. Jakarta: Kencana.
Saufi, A. (2019). Interview.
Ulum, B. (2019). Interview.
Widaningrum, A. (2017). Public Trust and Regulatory Compliance. Jurnal Ilmu Sosial dan Ilmu Politik, 21(1), 1–13.
Widyastuti, T. (2017). Pengaruh Komunikasi Asertif Terhadap Pengelolaan Konflik. Widya Cipta, I(1), 1–7.
Wijaya, E. (2017). Bentuk Komunikasi Nonverbal dan Verbal yang Dilakukan Seorang Gay untuk Saling Mengenali Sesamanya. Jurnal E-Komunikasi, 5(1), 1–11.
Yusri, H. (2015). Opini Publik Terhadap Program Siaran Berita di Radio Pemerintah Kabupaten Siak. Fisip, 2(2), 1–13.
Zuhriatin. (2018). Manajemen Publik Humas Relation dalam Meningkatkan Mutu Madrasah. VICRATINA: Jurnal Pendidikan Islam, 3(2), 1–9.
| 10.33650/al-tanzim.v4i1.812 |
|
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Viki Amalia
