The Implementation Of Da'wah Management Functions To Enhance The Motivation Of Women In Perwiritan: A Case Study Of Sei Tampang Hamlet, Bilah Hilir District, Labuhan Batu Regency

Abstract

This study was motivated by the importance of applying da’wah management to increase community motivation to participate in perwiritan activities, given that there are still several barriers affecting member participation, such as household responsibilities, health conditions, and limited information about the activities. This study aims to analyze the application of da’wah management in increasing the motivation of women to participate in perwiritan activities in Sei Tampang Hamlet, Bilah Hilir Subdistrict, Labuhanbatu Regency. The study employs a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The research informants consist of the chairperson and members of the perwiritan group, selected through purposive sampling. Data were analyzed through the stages of data reduction, data presentation, and drawing conclusions. The results indicate that the functions of da’wah management—namely planning, organizing, implementing, and supervising—have been applied in the perwiritan activities, although they remain simple in nature and are not yet fully systematic. The functions of planning and implementation were the most dominant aspects in boosting members’ motivation through the selection of materials tailored to the congregation’s needs, varied activities, and a comfortable, family-like atmosphere. Members’ involvement in various activities also fostered a sense of belonging and responsibility toward the organization. However, members’ motivation is still affected by time constraints, health conditions, distance, and suboptimal information dissemination. This study highlights the importance of strengthening communication and evaluation to support the sustainability of community-based activities and increase community participation.