BKPRMI Medan’s Da’wah Strategy to Increase Youth Participation in Religious Activities

Abstract

The low level of youth participation in religious activities at mosques in the digital age poses a challenge for Islamic da’wah organizations to develop more adaptive and context-specific strategies. This study aims to analyze the da’wah strategies implemented by BKPRMI in Medan to increase youth participation in religious activities. The study employs a qualitative approach using a case study methodology. Data were collected through observation, interviews, and documentation, and analyzed using the interactive analysis model developed by Miles, Huberman, and Saldaña, which involves the stages of data condensation, data presentation, and drawing conclusions. The research findings indicate that BKPRMI Medan City implements an integrative da’wah strategy model, which includes regular Islamic studies, IMTAQ training, digital da’wah based on visual branding, the Mosque Brigade, the Mosque Youth Festival, the Maghrib Mengaji Program, and collaborations with various institutions. These findings indicate that increased youth participation is determined not only by the intensity of activities but also by the integration of various complementary strategies tailored to the characteristics of the urban youth generation. This study contributes to the development of Islamic da’wah management studies through the formulation of an integrative da’wah strategy model that enriches contemporary approaches to da’wah.