Perkembangan Pemasaran Home Industri Krupuk Seblak dan Mie Seblak melalui Instagram dan Whatsapp di Kelurahan Patokan Kecamatan Kraksaan Kabupaten Probolinggo

Alvan Fathony(1*), Siti Rokaiyah(2), Sofiyatul Mukarromah(3), Saida Salsabila(4), Fitriyah Fitriyah(5), Vina Yuli Habsari(6), Riza Nur Aini(7), Dewi Susilowati(8), Laili Fauziah Aziz(9)
(1) Universitas Nurul Jadid, Probolinggo
(2) Universitas Nurul Jadid, Probolinggo
(3) Universitas Nurul Jadid, Probolinggo
(4) Universitas Nurul Jadid, Probolinggo
(5) Universitas Nurul Jadid, Probolinggo
(6) Universitas Nurul Jadid, Probolinggo
(7) Universitas Nurul Jadid, Probolinggo
(8) Universitas Nurul Jadid, Probolinggo
(9) Universitas Nurul Jadid, Probolinggo
(*) Corresponding Author
DOI : 10.33650/guyub.v2i3.3212

Abstract

The current development of Information and Communication Technology has had a huge impact on all aspects of life, including business and education. Technology has become a reliable strategy in a business. Business actors usually use technology for various things. Able to get information, share information, as a means of communication between business actors, as a place to buy and sell, and so on. The purpose of this research is to identify various online marketing models through Instagram and Whatsapp in the development of home industry products in Kraksaan Probolinggo. Identification of the types of products, tools, materials and processing methods is carried out through surveys, assistance and documentation. The results of product development and online marketing that the team focused on were 2 processed variations, namely seblak chips and seblak noodles. Marketing through Instagram and Whatsapp is very helpful in spreading products and sales can increase. Activities that have been carried out are in the form of improving product quality, increasing added value, using packaging, and labeling the product. And how to market via Instagram and Whatsapp. Based on observations, the public has gained knowledge and technology related to promotional techniques through Instagram and Whatsapp

Keywords


Home industri, Instagram, Whatsapp

References


Asse, R. A. A. (2018). Online Marketing Strategy (Case Study of Facebook Marketing Warunk Bakso Mas Cingkrank in Makassar). Jurnal Komunikasi KAREBA, 7(2). Retrieved from https://journal.unhas.ac.id/index.php/kareba/article/view/6907/3819

Basuki Cahyono, Dheasey Amboningtyas, Andi Tri Haryono, D. M. (2018). Analisa Kekuatan Strategi Pemasaran Melalui Online Marketing, Ofline Marketing dan Service Excellent Terhadap Loyalitas Konsumen PT Adinata Graha Raya Kaliwungu dengan Kepuasan Konsumen Sebagai Variabel Intervening. Marketing, 2(1), 1–13.

Maulidasari, C. D., & Damrus. (2020). Dampak Pemasaran Online Di Era Covid-19. Jurnal Bisnis Dan Kajian Strategi Manajemen, 4(2), 233–245. Retrieved from http://jurnal.utu.ac.id/jbkan/article/view/2620

Nisa, K., Laili, A., Qolbiyatul, S., & Suyanto, M. (2018). Strategi Pemasaran Online dan Offline. Abdikarya: Jurnal Karya Pengabdian Dosen Dan Mahasiswa, 1(1), 55–60.

Purwanti, N., Irawan, B., & S, S. (2017). Eksplorasi Faktor-Faktor Online Marketing Yang Memengaruhi Keputusan Konsumen Dalam Belanja Online Pada Naufal Bag Collection. E-Journal Ekonomi Bisnis Dan Akuntansi, 4(1), 84. https://doi.org/10.19184/ejeba.v4i1.4597

Putri, N. A. (2016). Desain Strategi Pemasaran Online Pada Fullus Fashion. Jurnal Manajemen Dan Start-Up Bisnis, 1(1), 118–127.

Sarastuti, D. (2017). Strategi Komunikasi Pemasaran Online Produk Busana Muslim Queenova. Visi Komunikasi, 16(1), 71–90. Retrieved from www.queenova.com,

Shiratina, A., Indika, D. R., Komariyah, I., Kania, D., & Solihin, E. H. (2020). Pemasaran Online Melalui Penerapan Iklan Secara Digital. Jurnal Sain Manajemen, 2(1), 15–23.

Supradono, B. (2017). Strategi Pemasaran Lewat Internet (Cybermarketing). Unimus, 2(3), 295–316.

Wahyujatmiko, S., & Yon Hadi, I. (2018). Manajemen Pemasaran Online Makaroni Huhhah Yogyakarta. JBTI : Jurnal Bisnis Teori Dan Implementasi, 9(2), 100–120. https://doi.org/10.18196/bti.92104


Article Statistic

Abstract view : 20 times
PDF views : 0 times

Dimensions Metrics

How To Cite This :

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.