Perkembangan Pemasaran Home Industri Krupuk Seblak dan Mie Seblak melalui Instagram dan Whatsapp di Kelurahan Patokan Kecamatan Kraksaan Kabupaten Probolinggo

DOI: https://doi.org/10.33650/guyub.v2i3.3212

Authors (s)


(1) * Alvan Fathony   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(2)  Siti Rokaiyah   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(3)  Sofiyatul Mukarromah   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(4)  Saida Salsabila   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(5)  Fitriyah Fitriyah   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(6)  Vina Yuli Habsari   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(7)  Riza Nur Aini   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(8)  Dewi Susilowati   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(9)  Laili Fauziah Aziz   (Universitas Nurul Jadid, Probolinggo)  
        Indonesia
(*) Corresponding Author

Abstract


The current development of Information and Communication Technology has had a huge impact on all aspects of life, including business and education. Technology has become a reliable strategy in a business. Business actors usually use technology for various things. Able to get information, share information, as a means of communication between business actors, as a place to buy and sell, and so on. The purpose of this research is to identify various online marketing models through Instagram and Whatsapp in the development of home industry products in Kraksaan Probolinggo. Identification of the types of products, tools, materials and processing methods is carried out through surveys, assistance and documentation. The results of product development and online marketing that the team focused on were 2 processed variations, namely seblak chips and seblak noodles. Marketing through Instagram and Whatsapp is very helpful in spreading products and sales can increase. Activities that have been carried out are in the form of improving product quality, increasing added value, using packaging, and labeling the product. And how to market via Instagram and Whatsapp. Based on observations, the public has gained knowledge and technology related to promotional techniques through Instagram and Whatsapp

Keywords

Home industri, Instagram, Whatsapp



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Copyright (c) 2022 Alvan Fathony, Siti Rokaiyah, Sofiyatul Mukarromah, Saida Salsabila, Fitriyah Fitriyah, Vina Yuli Habsari, Riza Nur Aini, Dewi Susilowati, Laili Fauziah Aziz

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