PEMASARAN IKAN SEGAR DI TPI TANJUNG LIMAU KECAMATAN BONTANG UTARA KOTA BONTANG

Abstract

This study aims to determine the form of marketing channels and institutions for fresh fish in Layang (Decapterus sp), Tongkol (Euthynnus affinis), Skipjack fish (Katsuwonus pelamis) and Tembang fish (Sardinella fimbriata) at TPI Tanjung Limau Bontang. The results of this study indicate that the form of marketing channels for fresh fish in Layang (Decapterus sp), Tongkol (Euthynnus affinis), Skipjack fish (Katsuwonus pelamis) and Tembang fish (Sardinella fimbriata) at TPI Tanjung Limau Bontang is a level I and level 2 marketing channel. The marketing analysis obtained at the first level of marketing channels is Tongkol (67.44%), kite (65.96%), Cakalang (71.05%), and Tembang (68.42%). Meanwhile, the second level marketing channels are Cob (51.79%), Layang (58.65%), skipjack (52.88%) and Tembang (50.52%). The whole business can be said to be efficient to run, because the percentage value of the price received by fishermen is above 50%,and the income earned by all fishermen of Bagan Rambo is Rp. 55,987,781/month and purse seine is Rp. 26,200,409/month. The catch fishery business of Bagan Rambo and Purse Seine is said to be economically feasible with RCR value of Rambo Chart 2.09 and RCR value of Purse Seine 1.32