PUBLIC RELATIONS STRATEGY IN SCHOOL IMAGE EFFORTS AT INTEGRATED ELEMENTARY SCHOOL



Authors (s)


(1) * Ika Maziyyatus Sholihah   (UNIVERSITAS NURUL JADID)  
        Indonesia
(2)  Baiyinah Sapuding   (Fatoni University, Yala, Thailand)  
        Thailand
(3)  Hefniy Hefniy   (UNIVERSITAS NURUL JADID)  
        Indonesia
(*) Corresponding Author

Abstract


Improving the school's image must be connected to the participation of the community, which is an essential factor in supporting the achievement of programs held in educational institutions. In addition, implementing Public Relations management in educational institutions becomes a communication link or an extension of information that will be conveyed to the public. This study describes the Public Relations strategy in building the school's image to become a superior school. This research was conducted at An-Nadwa Integrated Elementary School. This study uses a descriptive qualitative approach, and in collecting data, researchers use interview techniques, observation and documentation studies. The main subjects in this study are Public Relations, school principals, teachers and students. Researcher results show; the Public Relations Strategy of communication and cooperation between parents of students or the community and educational institutions. Furthermore, Build a School Image to become a preeminent educational institution



Full Text: PDF



References


Andriyan, W., Septiawan, SS, & Aulya, A. (2020). Website Design as Information Media and Image Enhancing at SMK Dewi Sartika Tangerang. Journal of Integrated Technology, 6(2), 79-88.

Annur, S., & Audina, U. (2019). The role of Public Relations in building the image of a cultured school at Madrasah Aliyah Negeri 1 Palembang (A case study of the role of Public Relations in building the image of MAN 1 Palembang). Nuance: Journal of Islamic and Social Studies, 12(2).

Elyus, DS, & Sholeh, M. (2021). Public Relations Strategy in improving the image of schools in the era of the covid 19 pandemic. Journal of Education Management Inspiration, 9(2), 281-289.

Isnaini, I., & Rohmah, E. (2021). Public Relations Strategy in Promoting Student Acceptance at MTs Ma'Arif NU Kemiri Purworejo. JIIP-Journal of Scientific Education, 4(6), 522-527.

Mahmud, MY, Hayat, N., Chaniago, F., & Erlianto, M. (2022). Educational Services Marketing Strategy in Improving School Image. Paramurobi: Journal of Islamic Religious Education, 5(1), 20-34.

Maula, R. (2023, May). PUBLIC RELATIONS MANAGEMENT IN BUILDING A BRANDING IMAGE OF BOARDING SCHOOLS. In PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY (Vol. 1, No. 1, pp. 17-24).

Rahayu, Puji, and Novi Trisnawati. "Public Relations Strategy at IPIEMS Surabaya Vocational School in Improving Image and Public Trust During the Covid-19 Pandemic." Journal of Office Administration Education (JPAP) 10.1 (2022).

Rahmadani, S. (2020). The Influence of School Location and Image on Students' Choosing a School at Tritech Informatics Vocational High School in Medan (Doctoral dissertation, Medan State University).

Rifa'i, M., & Hamida, H. (2022). Madin Head Public Relations Strategy in Increasing the Competitiveness of Educational Institutions (Case Study in Muallimat Mambaul Ulum Paiton). Journal of Education, Social Science, and Religion, 8(1), 98-106.

Rosi, F., Nu'man, A., Sandiko, S., & Rozi, F. (2022). PUBLIC COMMUNICATION STRATEGY IN IMPROVING SCHOOL IMAGE. Muróbbî: Journal of Educational Sciences, 6(1), 158-171.

SARA, Y. (2020). PUBLIC RELATIONS MANAGEMENT STRATEGY IN IMPROVING THE QUALITY OF EDUCATION IN MADRASAH ALIYAH UNGGULAN HIKMATUL AMANAH MOJOKERTO (Doctoral dissertation, INSTITUTE OF KH. ABDUL CHALIM MOJOKERTO Islamic Boarding School).

Sarah, MM (2020). Public Relations Strategy in Conveying Information Regarding the Existence of Taman Mini Indonesia Indah (TMII) during the COVID-19 Pandemic. Journal of Public Relations (J-PR), 1(2), 97–101.

Satria, R., Supriyanto, A., Timan, A., & Adha, MA (2019). Improving school quality through community relations management. Journal of Education Management Accountability, 7(2), 199-207.

Triwijayanti, N., Sanoto, H., & Paseleng, M. (2022). The Influence of Educational Service Quality, School Culture, School Image on Parents' Satisfaction. Scholars: Journal of Education and Culture, 12(1), 74-80.




Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY