DIGITAL-BASED PROMOTION STRATEGY FOR INCREASING TOURISTS' INTEREST IN VISITING THE GLUGUR RIMBUN LIVESTOCK FARMING AREA

Hidayati Purnama Lubis, Riska Franita, Purwo Siswoyo, Putri Suci Rahayu




Abstract

The purpose of this research is to find out the right promotional strategy for introducing new tourist attractions to generate interest in visiting tourists to the Livestock Area of the Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun Village Sampe Cita Kutalimbaru District Deli Serdang Regency. The research approach uses descriptive qualitative methods, namely literature study research methods sourced from previous research publications related to the title.  The results of this study explain that the use of social media is the most dominant means of communication with consumers in the selection of digital-based promotional strategies.

Keywords

Promotion Strategy, Visitor Interest, Glugur Rimbun Area.

Full Text:

PDF

References

Efendi, B., Arifin, D., & Zebua, A. (2023). Analysis of the Application for Inflation Monetary Variables on the Income of Corn Farmers in Medan Krio Village. World Journal of Advanced Research and Reviews, 17(3), 780-786.

Fadlan, A., & Pratama, A. (2024). The Analysis of Tilapia Exports on Regional Original Revenue (ROR) of Dairi Regency, North Sumatra. Lead Journal of Economy and Administration, 2(3), 114-124.

Faried, A. I., Hasanah, U., & Sembiring, R. (2023). Impact of Arabica Coffee Production on Social Welfare: A Comprehensive Analysis. International Journal of Management, Economic and Accounting, 1(2), 310-320.

Kurniawan, A (2014). Metode Riset Untuk Ekonomi & Bisnis: Teori, Konsep & Praktek Penelitian Bisnis (Dilengkapi Perhitungan Pengelolaan Data Dengan IBM SPSS 22.0).

Kotler, Philip and Kevin Lane Keller, (2012). Manajemen Pemasaran, Edisi KeTiga Belas, Jilid 1 dan 2. Jakarta. Penerbit Erlangga.

Hasanah, U., Fadlan, A., Sabilayana, S., & Monica, S. (2023). Affecting Rice Production on The Income And Welfare Of Rice Farmers In Desa Mangga. Prosiding Universitas Dharmawangsa, 3(1), 636-648.

Nasution, L. N., Siregar, A., & Rangkuty, D. M. (2023, September). Integration of Financial Capability and The Economy of North Sumatra (Panel Regression Model). In The International Conference on Education, Social Sciences and Technology (ICESST) (Vol. 2, No. 2, pp. 182-190).

Malau, H. (2017). Manajemen Pemasaran: Teori Dan Aplikasi Pemasaran Era Tradisional Sampai Era Modernisasi Global. Bandung. Penerbit Alfabeta.

Putri, S.N et all. (2020). Pengaruh Strategi Promosi Melalui Media Sosial Terhadap Minat Beli Konsumen (Studi Kasus Pada Akun Instagram Argadia Melati Toko Kerajinan Sulam Airguci Di Banjarmasin. Jurnal Fakultas Ekonomi Universitas Kalimantan.

Rusiadi et all. (2017). Metode Penelitian: Manajemen, Akuntansi dan Ekonomi Pembangunan Konsep, Kasus dan Aplikasi SPSS, Cetakan Kelima, Medan: USU Press.

Fitri, R., & Amrul, H. M. Z. (2022). Kajian Air Pantai Wong Polo Menuju Desa Wisata Desa Kota Pari. Koloni, 1(2), 478-484.

Sarah, A.U. et all. (2021). Pengaruh Strategi Promosi Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Destinasi Pariwisata (Studi Pada Taman Graha Mangrove Kota Bontang).

Siregar, H. F., Fitri, R., & Andiani, R. (2023). Sosialisasi Status Mutu Air Babar Sari dalam Perencanaan Eco-Tech-Edu Wisata Al-Amin Living Lab dan Industrial Park. Jurnal Pengabdian Kepada Masyarakat, 90-93.

Siswoyo, P., & Luthfi, M. F. (2023). ANALISIS PRODUKTIVITAS RUMPUT ODOT (Pennisetum Purpureum cv. Mott) SEBAGAI PAKAN TERNAK KAMBING. STOCK Peternakan, 5(1), 44-50.

Sri Wahyuni. Et all. (2020). Optimalisasi Aplikasi Media Sosial Dalam Mendukung Promosi Wisata Geol Kepada Masyarakat Desa Pematang Serai. Jurnal Stemik Royal.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung. Penerbit Alfabeta.

Tjiptono, Fandi. (2017). Strategi Pemasaran, Edisi 4, Yogyakarta. Penerbit Andi Offset

Wisdianti, D., Sigit, F. F., Siswoyo, P., & Mujahidin, M. A. (2023). Sosialisasi Peracangan Bangunan Area Peternakan Al-Amin Science dan Industrial Park (Living Lab) Berbasis GAHP di Desa Sampecita Kecamatan Kutalimbaru Kabupaten Deli Serdang. MARHALADO: Jurnal Pengabdian kepada Masyarakat, 1(3), 25-28.

https://mtarget.co/blog/strategi-promosi-digital/https://mtarget.co/blog/strategi-promosi-digital/

https://jurnal.unissula.ac.id/index.php/JIMU/article/view/31353

https://e-journal.uajy.ac.id/29906/2/190324950%201.pdf

https://elsamara.id/marketing-zaman-old-vs-zaman-now-apa-bedanya/




Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY