Staple Food Price Volatility: Election Era Inflation Altering Consumer Purchasing Choices Market Options


Authors

(1) * Iqbal Dwi Maulana   (Universitas Islam Zainul Hasan Genggong Probolinggo, Indonesia)  
        Indonesia
(2)  Muhammad Rizki Abdillah   (Universitas Islam Zainul Hasan Genggong Probolinggo, Indonesia)  
        Indonesia
(*) Corresponding Author

Abstract


Staple food price volatility is a critical issue in developing economies where food expenditure dominates household budgets, and inflation sensitivity is high. This study examines the effect of price volatility and election-era inflation perception on consumer purchasing behavior and market switching decisions. The objective is to quantify how macroeconomic instability during political cycles shapes household consumption adjustments. A quantitative cross-sectional design was applied using 250 respondents consisting of consumers of staple foods, with data collected through structured Likert-scale questionnaires and secondary inflation statistics. Multiple linear regression analysis was used to test the relationships among variables. The results show that price volatility (β = 0.421, p < 0.001) and election-era inflation perception (β = 0.318, p < 0.001) significantly influence purchasing adjustments, with an explanatory power of 62%. The study contributes to behavioral inflation literature by integrating perception-based and actual price effects. It recommends strengthening price stabilization policies and improving inflation expectation management.



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