Economic Valuation of Digital Marketing Crisis Management for Islamic School Reputation


Authors

(1) * Muhammad Thoiful Abrar   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(2)  Muhammad Kholilurrohman   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(3)  Moh Rofik   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(4)  Abdul Aziz Alwahedi   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(5)  Maulidatul Adzimah   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(6)  Abu Hasan Agus R   (Universitas Nurul Jadid, Indonesia)  
        Indonesia
(*) Corresponding Author

Abstract


The increasing dependence of educational institutions on digital communication has made institutional reputation an important economic asset requiring effective crisis management. This study examines the economic valuation of digital marketing crisis management in strengthening the reputation of Islamic schools. A qualitative case study was conducted involving 20 purposively selected informants, including one principal, six teachers, three administrative staff members, eight parents, and two community leaders. Data were collected through interviews, observations, document analysis, and questionnaires, then analyzed using data condensation, reduction, display, verification, and triangulation. The results revealed that rapid digital crisis management strengthened institutional reputation, strategic digital marketing increased stakeholder trust through consistent communication, and systematic reputation preservation reduced long-term promotional expenditure. This study proposes an integrated framework linking economic valuation, digital marketing, crisis communication, and Islamic educational governance. Implications: Educational institutions should adopt proactive digital governance to enhance reputation, stakeholder trust, and sustainable resource efficiency.



Full Text: PDF



References


Agyare, P. (2025). Scientific Expertise in Democratic Contexts: Towards Reflexive and Inclusive Governance. Social Sciences and Education Research Review, 12(2), 32–45. https://doi.org/10.5281/zenodo.17870649

Akter, S., Wamba, S. F., Mariani, M., & Hani, U. (2021). How to Build an AI Climate-Driven Service Analytics Capability for Innovation and Performance in Industrial Markets? Industrial Marketing Management, 97, 258–273. https://doi.org/10.1016/j.indmarman.2021.07.014

Ali, N., Afwadzi, B., Abdullah, I., & Mukmin, M. I. (2021). Interreligious Literacy Learning as a Counter-Radicalization Method: A New Trend among Institutions of Islamic Higher Education in Indonesia. Islam and Christian-Muslim Relations, 32(4), 383–405. https://doi.org/10.1080/09596410.2021.1996978

Ashiq, M., Rehman, S. U., & Mujtaba, G. (2021). Future Challenges and Emerging Role of Academic Libraries in Pakistan: A Phenomenology Approach. Information Development, 37(1), 158–173. https://doi.org/10.1177/0266666919897410

Athreya, S., & Azhar, M. (2024). Business Transformation in the Era of Digital Disruption: Potential Challenges and Disruptive Trends. In Business Transformation in the Era of Digital Disruption (pp. 1–28). https://doi.org/10.4018/979-8-3693-7056-8.ch001

Cabrera-Murcia, P., Bruna, C., Villarroel, V., & Galdames, A. (2024). Teachers and Teaching Characteristics that Facilitated Learning in the Pandemic. Interdisciplinaria, 41(2). https://doi.org/10.16888/interd.2024.41.2.29

Cole, R. (2024). Inter-Rater Reliability Methods in Qualitative Case Study Research. Sociological Methods and Research, 53(4), 1944–1975. https://doi.org/10.1177/00491241231156971

Eneis, J., & Albe A. (2022). Competitiveness and Productivity of the Colombian Economy by Means of Competitive Routes and Clusters. WSEAS Transactions on Business and Economics, 19, 1584–1599. https://doi.org/10.37394/23207.2022.19.143

Fahmi, M., Sarilita, E., & Wilar, G. (2023). Building Resilient Communities: Rapid Response to a Crisis through Nusantara Module’s Character Education and Social Contribution Initiative. Sustainability (Switzerland), 15(18). https://doi.org/10.3390/su151813300

Fernández Miranda, M., & Camilo Cépeda, A. (2022). Inverted Method and Didactic Model: A Motivating Perspective of Virtual Learning in Pandemic Contexts. Bordon. Revista de Pedagogia, 74(3), 11–33. https://doi.org/10.13042/2022.92677

Hong Y. (2021). The Adoption of Supply Chain Service Platforms for Organizational Performance: Evidences from Chinese Catering Organizations. International Journal of Production Economics, 237. https://doi.org/10.1016/j.ijpe.2021.108147

Hu, J., & Yu, R. (2021). The Effects of ICT-Based Social Media on Adolescents’ Digital Reading Performance. Computers and Education, 175. https://doi.org/10.1016/j.compedu.2021.104342

Husin (2024). Students’ Acceptance and Attitude of Using Learning Management System (LMS). In 2024 International Visualization, Informatics and Technology Conference, IVIT 2024 (pp. 177–183). https://doi.org/10.1109/IVIT62102.2024.10692779

Kekeya, J. (2023). Qualitative Case Study Research Design : The Commonalities and Differences between Collective, Intrinsic, and Instrumental Case Studies. Contemporary PNG Studies, 36(2008), 29–30. https://search.informit.org/doi/10.3316/informit.356219476950585

Kohn, L., & Christiaens, W. (2024). Qualitative Research Methods: Contributions and Beliefs. Reflets et Perspectives de La Vie Economique, 53(4), 67–82. https://doi.org/10.3917/rpve.534.0067

Kshetri, N., & Hoxha, D. (2023). KnowCC: Knowledge, Awareness of Computer & Cyber Ethics between CS/Non-CS University Students. In Proceedings - 4th IEEE 2023 International Conference on Computing, Communication, and Intelligent Systems, ICCCIS 2023 (pp. 298–304). https://doi.org/10.1109/ICCCIS60361.2023.10425385

Lan, D. H., & Tung, T. M. (2024). Exploring Fake News Awareness and Trust in the Age of Social Media among University Student TikTok Users. Cogent Social Sciences, 10(1).

Lee, P. S., Liu, M. J., Ma, L. Y., & Pan, C. H. (2024). A Qualitative Research Approach to Collect Insights of College Students Engaging in A University Social Responsibility Project with Augmented Reality. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 14690 LNCS (pp. 224–237). https://doi.org/10.1007/978-3-031-60114-9_16

Makame, M. O., & Fulgence, K. (2024). Mechanisms for Enhancing Employability Skills Among Students Within Vocational Education Training Institutions in Tanzania. In Sustainable Development Goals Series: Vol. Part F3144 (pp. 223–250). https://doi.org/10.1007/978-3-031-46242-9_10

Meepung, T., Nilsook, P., & Wannapiroon, P. (2021). Conceptual Framework for High Performance Digital Entrepreneurial University. In ACM International Conference Proceeding Series (pp. 47–53). https://doi.org/10.1145/3485768.3485769

Mesa, P., Klungboonkrong, P., & Faiboun, N. (2023). Prioritization of Sustainable Urban Land Use and Transport Policy Measures for a Small-Town Area in a Developing Country. Engineering and Applied Science Research, 50(3), 202–212. https://doi.org/10.14456/easr.2023.22

Nadeem, W., Juntunen, M., Shirazi, F., & Hajli, N. (2020). Consumers’ Value Co-Creation in Sharing Economy: The Role of Social Support, Consumers’ Ethical Perceptions and Relationship Quality. Technological Forecasting and Social Change, 151. https://doi.org/10.1016/j.techfore.2019.119786

Napathorn, C. (2022). The Development of Green Skills Across Firms in the Institutional Context. Asia-Pacific Journal of Business Administration, 14(4), 539–572. https://doi.org/10.1108/APJBA-10-2020-0370

Parlar, H., Türkoğlu, M. E., & Cansoy, R. (2022). Exploring how Authoritarian Leadership Affects Commitment: The Mediating Roles of Trust in the School Principal and Silence. International Journal of Educational Management, 36(1), 110–129. https://doi.org/10.1108/IJEM-04-2021-0160

Pham, T. (2023). Statement of Retraction: Influence of the social and economic characteristics of Saudi women on their attitudes toward empowering them in online labor market. In Journal of Sustainable Finance and Investment (Vol. 13, Issue 2, pp. 1128–1130). https://doi.org/10.1080/20430795.2023.2178603

Pomytkina, L., & Hordiienko, K. (2021). Peculiarities of Manifestation of Student Youth’ Roles and Positions in the Cyberbullying Process. International Journal of Modern Education and Computer Science, 13(6). https://doi.org/10.5815/ijmecs.2021.06.01

Remondes, J., Madeira, P., & Alves, C. (2024). Connecting with Consumers Through Effective Personalization and Programmatic Advertising. In Connecting With Consumers Through Effective Personalization and Programmatic Advertising. https://doi.org/10.4018/978-1-6684-9146-1

Rose, E., & Asa, M. (2023). International Collaborative Research, Systems Leadership and Education. Frontiers in Education, 8. https://doi.org/10.3389/feduc.2023.1217066

Saepudin, S., Norman, E., & Uswatiyah, W. (2023). Instilling Religious Character Values in Elementary School Students Through Islamic Religious Education Learning. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(4), 100–107. https://doi.org/https://doi.org/10.29210/0202312598 Contents

Sapkota, E., Silwal, J., Sayanju, S., Dhungana, B., Shrestha, A., Shrestha, T., Bakhadyo, N., & Maskey, A. (2023). Nine High School Students to Build Nepal’s Next Generation 1U CubeSat under High School Consortium Satellite Project Munal. In Proceedings of the International Astronautical Congress, IAC (Vols. 2023-Octob).

Sharma, H. B., Dubey, B. K., & Bhattacharya, J. (2021). Circular Economy Approach in Solid Waste Management System to Achieve UN-SDGs. In Science of the Total Environment (Vol. 800). https://doi.org/10.1016/j.scitotenv.2021.149605

Shirokov, Y. A., & Tikhnenko, V. G. (2022). Analysis of the Problems of Training Bachelors in the Direction of “Technosphere Security” Taking Into Account the Cognitive Characteristics of New Generations of Students. Journal of Higher Education Theory and Practice, 22(9), 68–76. https://doi.org/10.33423/jhetp.v22i9.5362

Shodiq, T. (2022). Strengthening The Image of Madrasah Through The School Leadership System. Journal of Educational Management Research, 1(1), 34–48. https://doi.org/10.61987/jemr.v1i1.34

Sun, C., Lee, Y., & Kung, H. (2023). A Remedial Instruction Program in a Rural Junior High School Through an Inclusive Evaluation Approach. Journal of Research in Education Sciences, 68(3), 141–178. https://doi.org/10.6209/JORIES.202309_68(3).0005

Ukka, I. (2024). Implementation of Digital Public Relations in Crisis Management: The Evidence of Palestinian Director of Education During the Covid-19 Pandemic. In Studies in Systems, Decision and Control (Vol. 528, pp. 1–13). https://doi.org/10.1007/978-3-031-56586-1_1

Usman, J., Zulfikar, T., & Lugendo, D. (2021). Rethinking the Policies for Nurturing Teacher Identity Development in Indonesia. Qualitative Report, 26(5), 1618–1632. https://doi.org/10.46743/2160-3715/2021.4366

Xiao, J., & Zhu, M. (2022). An Analysis Model of Psychological Resilience of Outstanding Poor College Students Based on Network Big Data and Mobile Computing. Wireless Communications and Mobile Computing, 2022. https://doi.org/10.1155/2022/2845259

Yong, W. K., & Zhamgyrchiev, N. (2023). Unveiling Gender Dynamics: Examining Gender Moderation Effects on the Relationship of Subjective Norms, Attitude, and Intention Towards E-Wallet Adoption in Tajikistan. In Proceedings - 2023 International Conference on Advanced Enterprise Information System, AEIS 2023 (pp. 136–140). https://doi.org/10.1109/AEIS61544.2023.00029

Zhang, R., Wen, J., Li, H., Yang, Y., & He, H. (2023). Systematic Design and Implementation on Curriculum Ideological and Political Education Underground of Emerging Engineering Education. Diangong Jishu Xuebao/Transactions of China Electrotechnical Society, 38(11), 3094–3100. https://doi.org/10.19595/j.cnki.1000-6753.tces.221287




Refbacks

  • There are currently no refbacks.


Islamic Finance and Economic Insights Published by Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M) of Nurul Jadid University, Paiton, Probolinggo, East Java, Indonesia.

Adress : PO BOX 1 Tanjung, Paiton, Probolinggo, East Java