Thematic Content Analysis of Theological, Moral, and Spiritual Messages in the 7th Ngaji Tasawuf Session (2025) at Nurul Jadid Islamic Boarding School

DOI: https://doi.org/10.33650/at-turas.v12i4.13153

Authors (s)


(1) * Suwito Suwito   (UIN KH Achmad Siddiq Jember)  
        Indonesia
(2)  Kun Wazis   (UIN KH Achmad Siddiq Jember)  
        Indonesia
(*) Corresponding Author

Abstract


The proliferation of digital preaching raises concerns about the marginalization of contemplative religious traditions. This study addresses the research gap in analyses of how classical sufistic preaching is rearticulated for and through digital media. The study examines the da’wah delivered by KH. Moh. Zuhri Zaini during the 7th Ngaji Tasawuf session (2025) at Nurul Jadid Islamic Boarding School, a program also broadcast live on the pesantren’s YouTube channel. The purpose is to identify and classify the dominant theological, moral, and spiritual themes and to interpret their communicative functions in a mediated setting. Using qualitative content analysis, the study applies inductive coding and thematic categorization to the full transcript, triangulated with video recordings and relevant literature. Results show four interrelated thematic clusters; theological (tauhid and existential awareness), moral (niyyah, sincerity, and ethical prioritization), spiritual (dhikr, tafakkur, tazkiyah), and social (digital conduct and communal responsibility) which together constitute a coherent model of Sufistic preaching adapted to online formats. The paper proposes a preliminary framework of “digital Sufistic communication” that conceptualizes how pesantren ritual discourse is remediated for participatory digital publics. Implications include suggestions for (a) designing digital preaching frameworks that preserve contemplative depth, (b) pesantren pedagogy responsive to mediated audiences, and (c) future empirical testing of the proposed framework across other pesantren livestreams.


Keywords

Sufi da’wah; digital religious communication; pesantren studies; Sufism; qualitative content analysis.



Full Text: PDF



References


Aisyah, N., & Rofiah, S. (2022). Dakwah Modern Pada Era Konvergensi Media: Studi Kasus Youtube Pondok Pesantren Nurul Jadid. Dakwatuna: Jurnal Dakwah Dan Komunikasi Islam, 8(2), 110. https://doi.org/10.54471/dakwatuna.v8i2.1632

Akbar, F., Mailin, M., & Ritonga, H. J. (2023). The Effectiveness of Da’wah Through Social-Media in Fostering the Interest of Da’wah Students of Islamic Communication and Broadcasting at North Sumatra State Islamic University. International Journal of Science and Society, 5(5), 775–785. https://doi.org/10.54783/ijsoc.v5i5.944

Al-Gazhali, A. H. (1982). Ihya Ulumuddin. Dar al-Ma’rifa.

Albana, H. (2022). Da’wah in International Publications: Bibliometric Analysis of Scopus Database. Jurnal Ilmu Dakwah, 42(2), 174–190. https://doi.org/10.2158/jid.42.2.12421.

Andriani, A. D. (2023). Dakwah Virtual: Internet sebagai Reaktualisasi Sistem Komunikasi Dakwah di Era Digital. Anida (Aktualisasi Nuansa Ilmu Dakwah), 23(2), 175–188. https://doi.org/10.15575/anida.v23i2.29299

Anifatul Jannah, N. I. M. 17200010115. (2019). Ulama Perempuan Nahdlatul Ulama Otoritas, Gender Dan Media Baru [UIN Sunan Kalijaga]. https://digilib.uin-suka.ac.id/id/eprint/37121/

AS, E., & Rustandi, R. (2022). Komunikasi Transendental Ritual Keagamaan Tarekat Qadiriyyah wa Naqsabandiyyah Pesantren Suryalaya Tasikmalaya. Jurnal Komunikasi, 17(1), 47–66. https://doi.org/10.20885/komunikasi.vol17.iss1.art4

Campbell, H. A. (2012). Digital religion: Understanding religious practice in new media worlds. In Digital Religion: Understanding Religious Practice in New Media Worlds. Routledge. https://doi.org/10.4324/9780203084861

Campbell, H. A. (2025). Digital Religion as the Networked Spiritual Infrastructure of Our Religious Futures. In S. Guenther, L. Xiaoan, & M. Scheidt (Eds.), Redefining Spiritual Spaces in the Age of Technology. Springer International Publishing.

Carey, J. W. (1989). A Cultural Approach to Communication. In Communication as Culture: Essays on Media and Socirty (pp. 13–35). Unwin Hyman.

Carey, J. W. (2008). Communication as culture: Essays on media and society: Revised edition. In Communication as Culture: Essays on Media and Society: Revised Edition. https://doi.org/10.4324/9780203928912

Choirin, M., Mardhiah, A., Bahri, S., Hadiyan, & Yumna, L. (2025). Mapping the Evolution of Islamic Da’Wah in Indonesia: a Bibliometric Analysis and Future Research Directions. Jurnal Ilmiah Peuradeun, 13(1), 547–568. https://doi.org/10.26811/peuradeun.v13i1.1319

Cholili, A. H., Achmad Mubarok, M. Yogi Anggoro, Shafira Angelia Putri, & Muhammad Mubasysyir Munir. (2024). The Effect of Dzikir Intensity on Self-Control in Psychology Students. Madinah: Jurnal Studi Islam, 11(2), 275–284. https://doi.org/10.58518/madinah.v11i2.2797

Creswell, J. W., & Creswell, J. D. (2018). Research Design Qualitative, Quantitative, and Mixed Methods Approaches. In SAGE Publisher (Fifth Edit). SAGE Publisher. https://doi.org/10.4324/9780429469237-3

Dhofier, Z. (2019). Tradisi Pesantren; Studi Tentang Pandangan Hidup Kyai dan Visinya Mengenai Masa Depan Indonesia (10th ed.). LP3ES.

Fairclough, N. (1995). Critical Discourse Analysis: The Critical Study of Language. Longman Publishing.

Fasya, A. A. (2022). Konsep Tasawuf Menurut Imam Al-Ghazali. JOUSIP: Journal of Sufism and Psychotherapy, 2(2), 153–166. https://doi.org/10.28918/jousip.v2i2.6723

Fauziyah, N. K., Azaria, D. L., & Khainuddin. (2024). Konsep Pemikiran Tazkiyatun Nafs oleh Ibnu Taimiyah dan Relevansinya dengan Pendidikan Karakter. Spiritualita, 8(2), 159–169. https://doi.org/10.30762/spiritualita.v8i2.2316

Fitri, D. P. (2023). Nilai-nilai Dakwah Sufistik dalam Anekdot Humor Sufi Nasrudin Hoja. QULUBANA: Jurnal Manajemen Dakwah, 4(1), 158–173. https://doi.org/10.54396/qlb.v4i1.997

Geertz, C. (1960). The Religion of Java. In The University of Chicago Press (Phoenix Ed). The University of Chicago Press. https://monoskop.org/images/d/d9/Geertz_Clifford_Religion_of_Java_1976.pdf

Haris Hakam, M., Nuri Nurhaidah, S., Cholil, I., Arafah, M., Yudi Ali Akbar, M., & Santoso, B. (2025). Sufistic Interpretation of the Six Forms of Da’Wah Communication in the Qur’an. MODERATION: Journal of Islamic Studies Review, 1. http://journal.adpetikisindo.or.id/index.php/moderation/index

Hasanah, D. N. U., Basalamah, R., & Farida, E. (2022). Quality Control of The Internalization of Religious Maturity. Nazhruna: Jurnal Pendidikan Islam, 5(2), 876–886. https://doi.org/10.31538/nzh.v5i2.2319

Helland, C. (2005). Online Religion As Lived Religion. Methodological Issues In The Study Of Religious Participation On The Internet. Heidelberg Journal of Religions on the Internet, Vol. 1(1), 16.

Hepni. (2022). Manajemen Public Relations di Pondok Pesantren (M. Jauhari (ed.); 1st ed.). LP3DI Press.

Hidayat, R., Rajab, M., Faridah, Wigati, D. D., Ramadhanita, F. F., Karim, D. A., Fuadi, M. H., & Fathorrahman. (2024). ILMU DAKWAH. Hei Publishing Indonesia.

Ibnu Kasir, & Awali, S. (2024). Peran Dakwah Digital dalam Menyebarkan Pesan Islam di Era Modern. Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta, 11(1), 59–68. https://doi.org/10.54621/jn.v11i1.842

Jasvi, M. (2021). The Sufi Method of Spiritual Purification in the light of Kashf ul-Mahjub. Karachi Islamicus, 1(1), 61–71. http://www.karachiislamicus.com/index.php/ki/article/view/3

Lessy, Z., Rantekata, N. A., Rohman, M., & Sada, H. J. (2024). Moral Degradation in an Educational Milieu: Roles of Guardian in Fixing Morality of Students. AL-ISHLAH: Jurnal Pendidikan, 16(1), 273–283. https://doi.org/10.35445/alishlah.v16i1.4418

Lombard, M., & Ditton, T. (1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2), JCMC321.

Lubis, M. A. (2023). RELIGIOUS HYBRIDITY: THE RESPONSE OF MUSLIM YOUTH TO TERAS DAKWAH COMMUNITY. Al-Balagh : Jurnal Dakwah Dan Komunikasi, 8(2), 283–306. https://doi.org/10.22515/albalagh.v8i2.7642

Lumbard, J. E. B. (2024). Amad al-Ghazālī’s al-Tajrīd fī Kalimat al-Tawhīd: “A Primer on the Statement of Tawhīd.” Journal of Sufi Studies, 13(2), 109–154. https://doi.org/10.1163/22105956-12341345

Madjid, N. (2002). Manusia Modern Mendamba Allah: Renungan Tasawuf Positif. IIMaN & Hikmah.

Mamat, M. A. (2023). Adab Guru dan Murid dalam Pendidikan Menurut Perspektif Syeikh Muḥammad Khaṭīb Langgien: Analisis terhadap Kitab Dawā’ al-Qulūb min al-‘Uyūb. Journal of Al-Tamaddun, 18(1), 45–58. https://doi.org/https://doi.org/10.22452/JAT.vol18no1.4

Mardonov, R., Kubaeva, S., Makhbuba, E., Muhamadiyev, H., & Sherzod, A. (2025). Communication in Sufism: Situation, Problem, Solution (Based on the Teachings of Abu Hamid Al-Ghazali). International Journal on Culture, History, and Religion, 7(SI1), 1076–1094. https://doi.org/10.63931/ijchr.v7iSI1.367

Mayring, P. (2014). Qualitative content analysis: theoretical foundation, basic procedures and software solution. In Klagenfurt. Beltz & Gelberg. https://doi.org/10.4135/9781446282243.n12

Miftahorrahman, A., Wazis, K., Jannah, S. R., & Yuliana, I. A. (2024). Strategies and Challenges of Instagram-Based Digital Da’wah: Content Analysis on @nuruljadidmedia Accounts July-September 2024. AT-TURAS: Jurnal Studi Keislaman, 11(2), 249–264. https://doi.org/10.33650/at-turas.v11i2.9681

Mulyana, D. (2019). Ilmu komunikasi suatu pengantar (83rd ed.). Remaja Rosdakarya.

Nabila, Rohman, M., Putra, J., Hasanah, I. F., Frimayanti, A. I., Hayati, R. M., & Kurniawan, W. (2024). Pelatihan Retorika Dakwah dan Khutbah Jumat bagi Takmir Masjid di Kota Bandar Lampung. Jurnal Pengabdian Multidisiplin, 4(2), 1–10.

Pitoni, A. F. (2021). Adab Siswa Dalam Pendidikan Spiritual Menurut Syekh ’Abdul Qadir Al Jilani (1077-1166) Dan Al Habib ’Abdullah ’Alawi Al Haddad (1634-1720). Al Ulya: Jurnal Pendidikan Islam, 6, 149–176.

Ponpes Nurul Jadid. (2022). Sejarah Berdirinya Pondok Pesantren Nurul Jadid. In Pondok Pesantren Nurul Jadid. Pustaka Nurja. https://www.nuruljadid.net/sejarah-pesantren

Rahmatulloh, Y., Iqbal, M., Fardan, A., & Rahmatullah, S. (2025). Fenomena Tren Hijrah Keberagaman di Kalangan Gen Z: Studi Fenomenologi Kecenderungan terhadap Corak Dakwah Sufisme dan Salafisme. Jurnal Budi Pekerti Agama Islam, 3(3). https://journal.aripafi.or.id/index.php/jbpai

Rani, S. (2023). Transformasi Komunikasi Dakwah dalam Era Digital: Peluang dan Tantangan dalam Pendidikan Islam Kontemporer. AL-MIKRAJ Jurnal Studi Islam Dan Humaniora (E-ISSN 2745-4584), 4(1), 207–216. https://doi.org/10.37680/almikraj.v4i1.3513

Richtig, I., & Maulana, I. (2022). Fragmentasi ke Konvergensi: Asatiz Selebriti dalam Bingkai Gerakan Dakwah Barisan Bangun Negeri. Dialog, 45(2), 258–272. https://doi.org/10.47655/dialog.v45i2.673

Rustandi, R. (2020). Cyberdakwah: Internet Sebagai Media Baru Dalam Sistem Komunikasi Dakwah Islam. NALAR: Jurnal Peradaban Dan Pemikiran Islam, 3(2), 84–95. https://doi.org/10.23971/njppi.v3i2.1678

Schreier, M. (2012). Qualitative Content Analysis in Practice. In SAGE Publisher. https://doi.org/10.4135/9781529682571

Shalihah, H., & Tohet, M. (2020). Implementasi Trilogi Santri Dalam Menumbuhkan Kesadaran Berbangsa Dan Bernegara Di Pondok Pesantren Nurul Jadid Paiton Probolinggo. Inspiratif Pendidikan, 9(2), 53. https://doi.org/10.24252/ip.v9i2.14620

Shofwan, A. M., & Hariri, M. M. (2025). Sejarah Dakwah Sufistik KH . Abdurrahim Pasuruan Melalui Tarekat Mahabbah dalam ISHARI. MEKOMDA : Media Komunikasi Dakwah Jurnal, 3(4), 1–14. https://doi.org/10.28926/mekomda.v1i1

Stansmore, W. (2021). From Spiritual Knowledge to Immortality: To Live to Die to Live Another Day. Xlibris Corporation.

Yudi, D. T. N., & Halwati, U. (2024). Dakwah Sufistik Sebagai Penangkal Radikalisme. Al-Hikmah: Jurnal Dakwah Dan Komunikasi, 3(2), 1–17. https://doi.org/10.47945/al-hikmah.v3i2.962

Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital Islam and Muslim Millennials: How Social Media Influencers Reimagine Religious Authority and Islamic Practices. Religions, 13(4). https://doi.org/10.3390/rel13040335

Zakia, A. Z., Maryatul kibtiyah, Hilma Nadia Faylasufa, Abdullah Nur, & Ahmad Zidni Ilman. (2024). Aplikasi Tazkiyatun Nafs Dalam Psikoterapi Islam. Hisbah: Jurnal Bimbingan Konseling Dan Dakwah Islam, 21(2), 109–131. https://doi.org/10.14421/hisbah.2024.212-07


Dimensions, PlumX, and Google Scholar Metrics

10.33650/at-turas.v12i4.13153


Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Suwito Suwito, Kun Wazis

This journal is licensed under a

 Creative Commons Attribution-ShareAlike 4.0 International License

P-ISSN: 2355-567X, E-ISSN: 2460-1063