An Extended Technology Acceptance Model for Analyzing the Adoption of the BSI Mobile Banking Application BYOND: A Comparative Study Between Generation Y and Generation Z Customers in Indonesia

DOI: https://doi.org/10.33650/at-turas.v13i1.14500
Authors

(1) * Nuzhuliya Mega Avifa   (Universitas Trunojoyo Madura)  
        Indonesia
(2)  Nasrulloh Nasrulloh   (Universitas Trunojoyo Madura)  
        Indonesia
(*) Corresponding Author

Abstract


This study extends the Technology Acceptance Model (TAM) by integrating Sharia-based variables—Trust in Islamic Brand, Religiosity Influence, and Perceived Sharia Compliance—to examine user acceptance of the BYOND digital banking application in Indonesia’s Islamic banking sector. It also compares adoption patterns between Generation Y and Generation Z. Data were collected through an online survey of 139 respondents, the majority of whom had migrated to BYOND (96%). The model was analyzed using PLS-SEM with SmartPLS 4.0. Results indicate that the extended model demonstrates moderate predictive power (R²adj = 0.350), exceeding the explanatory capacity commonly reported for the original TAM in similar contexts. Perceived Sharia Compliance emerged as the strongest determinant of acceptance (t = 2.213), followed by Perceived Ease of Use (t = 2.194) and Perceived Usefulness (t = 2.066). Multi-group analysis reveals significant generational differences: Generation Z is more influenced by Sharia compliance and religiosity, whereas Generation Y is more responsive to functional benefits and brand trust. The findings suggest that technology adoption in Islamic digital banking cannot be explained solely by utilitarian factors but requires assurance of Islamic value integrity. However, the relatively small and user-dominant sample may limit generalizability. Future research should employ larger cross-regional samples and longitudinal designs to further validate the extended model.

Keywords

Extended Technology Acceptance Model; Sharia-Compliant Digital Banking; Perceived Sharia Compliance; Partial Least Squares Structural Equation Modeling; Generational Differences; Indonesia.



Full Text: PDF



References


Aditya, A., & Sijabat, R. (2025). Study of the Effect of Habit, Perceived Enjoyment, and Perceived Risk on Adoption and Recommendation, Mediated by Behavioral Intention on Bank Negara Indonesia Mobile Banking Application. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 9(1), 44–54. https://doi.org/10.31294/ecodemica.v9i1.11878

Anisa, F. N. A., Wicaksana, R. S., Wijayanti, F. N. S., & Purbowisanti, R. (2025). Generation Z’s Interest in Islamic Mobile Banking: A Study on the BYOND by BSI Application. Jurnal Ilmu Manajemen (JIMMU), 10(1 SE-Articles), 88–101. https://doi.org/10.33474/jimmu.v10i1.23462

Assaker, Guy, Hallak, Rob, & El-Haddad, Rania. (2020). Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model. Journal of Vacation Marketing, 26(2), 149–165. https://doi.org/10.1177/1356766719867386

Çera, G., Phan, Q., Androniceanu, A., & Çera, E. (2020). Financial Capability and Technology Implications for Online Shopping. E+M Ekonomie a Management, 23, 156–172. https://doi.org/10.15240/tul/001/2020-2-011

Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2024). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 41(2), 745–783. https://doi.org/10.1007/s10490-023-09871-y

Defrangga Piyu Pramudita, Rahmadani Aidil Fitrocahya, Mochamad Fuad Marzuki, Titis Miranti, & Tiara Juliana Jaya. (2025). Digital Transformation in Islamic Banking: Examining User Adoption of BYOND BSI in Indonesia. Journal of Finance and Islamic Banking, 8(2 SE-Articles), 111–124. https://doi.org/10.22515/jfib.v8i2.12803

Durai, T., & Lallawmawmi, F. (2023). Application of Technology Acceptance Model (TAM) in Fintech Mobile Applications for Banking. In Fintech and Cryptocurrency (pp. 325–350). https://doi.org/https://doi.org/10.1002/9781119905028.ch15

Fitriah, Y. N., & Garbo, A. (2024). Factors influencing the decision to use BSI Mobile Banking among Gen Z and Millennials in Yogyakarta, Indonesia. Journal of Islamic Economics Lariba, 10(2 SE-Articles), 1143–1168. https://doi.org/10.20885/jielariba.vol10.iss2.art26

Giovanna, P., Marzi, G., & Ranfagni, S. (2025). Pathways to Sustainable Consumption Apps Adoption: Extending UTAUT2 With Personal Values and Behaviors. Business Strategy and the Environment, 34, 8334–8357. https://doi.org/10.1002/bse.70005

Hair, J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).

Hair, J., Hult, G. T. M., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A workbook.

Hassan, M. S., Islam, M. A., Yusof, M. F., & Nasir, H. (2023). Users’ fintech services acceptance: A cross-sectional study on Malaysian Insurance & takaful industry. Heliyon, 9(11). https://doi.org/10.1016/j.heliyon.2023.e21130

Huda, N., Manek, A., Taolin, M. L., & Aziz, S. (2025). Metodologi Penelitian Manajemen dan Bisnis: Pendekatan Kuantitatif, Kualitatif & Campuran. Pekanbaru: Diwan Media Pustaka.

Inayah, A., Marliyah, & Nasution, Y. S. J. (2026). The Influence of Sharia Financial Literacy and Risk Perception on the Decision to Use Sharia Mobile Banking by Generation Z. Jurnal Manajemen Bisnis, 13(1 SE-Articles), 153–170. https://doi.org/10.33096/jmb.v13i1.1401

Isroni Isroni, Dedi Suharyadi, Sukmono Bayu Adhi, & Roy Irawan. (2025). Emotional Branding and Customer Loyalty: Gen Z in Japan and Indonesia. International Journal of Economics and Management Research, 4(1 SE-Articles), 758–766. https://doi.org/10.55606/ijemr.v4i1.492

Kaur, P., Dhir, A., Bodhi, R., Singh, T., & Almotairi, M. (2020). Why do people use and recommend m-wallets? Journal of Retailing and Consumer Services, 56, 102091. https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102091

Lafraia, J., & Dias, M. (2024). The Influence of National Culture Dimension on the ESG Results of Countries. American Journal of Industrial and Business Management, 14(9), 1089–1108. https://doi.org/10.4236/ajibm.2024.149057

Momani, A. (2020). The Unified Theory of Acceptance and Use of Technology: International Journal of Sociotechnology and Knowledge Development, 12, 79–98. https://doi.org/10.4018/IJSKD.2020070105

Muhammad, A. F. (2025). Student Acceptance of the BYOND by BSI Digital Banking Application: A TAM-Based Descriptive Study. International Conference on Digital Business Innovation and Technology Management (ICONBIT), 1(2 SE-Articles). https://proceeding.unesa.ac.id/index.php/iconbit/article/view/5501

Nada, Z. Q., & Setyono, J. (2023). Integration of technology acceptance model in the use of mobile banking among millennial generations of sharia bank customers in Indonesia. Indonesian Journal of Islamic Economics Research, 5(1), 1–15. https://doi.org/10.18326/ijier.v5i1.8785

Najib, M. A., & Sujatna, Y. (2024). Determinants of Banten Young People’s Intention to Pay Waqf Through Digital Platforms. Journal of Islamic Economics and Finance Studies, 5(2), 292–308. https://doi.org/10.47700/jiefes.v5i2.9295

Nguyen, G.-D., & Dao, T.-H. T. (2024). Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust. Humanities and Social Sciences Communications, 11(1), 276. https://doi.org/10.1057/s41599-024-02778-z

Ningrum, L. F., Diana, N., Alrasyid, H., & Afifudin. (2025). Exploring Gen Z’s Interest In Islamic Banking Products: The Role Of Islamic Financial Literacy As A Mediator. SHS Web Conf., 217. https://doi.org/10.1051/shsconf/202521701003

P.H., H. (2022). Mobile payment service adoption: understanding customers for an application of emerging financial technology. Information and Computer Security, 31(2), 145–171. https://doi.org/10.1108/ICS-04-2022-0058

Rahi, S., Ghani, M., & Ngah, A. (2020). Factors propelling the adoption of internet banking: the role of e-customer service, website design, brand image and customer satisfaction. International Journal of Business Information Systems, 33, 549. https://doi.org/10.1504/IJBIS.2020.105870

Sari, A. R., Husnawati, H. Al, Suryono, J., Marzuki, M., & Mulyapradana, A. (2025). Metode Penelitian Kualitatif, Kuantitatif, Dan R&D. YPAD Penerbit, 2(1 SE-e-Book). https://journal.yayasanpad.org/index.php/ypadbook/article/view/432

Sarstedt, M., Hair Jr., J. F., & Ringle, C. M. (2023). “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances. Journal of Marketing Theory and Practice, 31(3), 261–275. https://doi.org/10.1080/10696679.2022.2056488

Sidanti, H., Murwani, F., Wardhana, E., & Sopiah, S. (2021). Online purchasing intention using the technology acceptance model (TAM) approach. Economic Annals-ХХI, 193, 85–91. https://doi.org/10.21003/ea.V193-10

Subagio, A., Syalevi, R., & Jaya, S. S. (2025). Comparative Analysis of Digital Literacy Effects on Cybercrime Awareness: Evidence from Generations Y and Z. KALBISOCIO Jurnal Bisnis Dan Komunikasi , 12(3), 57–67. https://doi.org/10.53008/KALBISOCIO.V12I3.4655

Sugiharto, E., & Tjhin, V. U. (2025). Understanding the Key Drivers Behind User Selection of Digital Banks. International Journal of Cyber and IT Service Management (IJCITSM), 5(2 SE-Articles), 171−185. https://doi.org/10.34306/ijcitsm.v5i2.215

Sutrisno, E., & Nainggolan, R. (2025). Unlocking the Potential of Digital Payment: How Financial Habits Drive Digital Payment Adoption Among Indonesia’s MSMEs. Jurnal Aplikasi Manajemen, 23(1 SE-Gender Studies), 111–133. https://doi.org/10.21776/ub.jam.2025.023.1.07

Tahar, A., Riyadh, H. A., Sofyani, H., & Purnomo, W. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. The Journal of Asian Finance, Economics and Business, 7, 537–547. https://doi.org/10.13106/jafeb.2020.vol7.no9.537

Talwar, S., Talwar, M., Kaur, P., Singh, G., & Dhir, A. (2021). Why have consumers opposed, postponed, and rejected Innovations during a pandemic? A Study of mobile payment Innovations. Australasian Journal of Information Systems, 25(0 SE-Research on Information Systems Development). https://doi.org/10.3127/ajis.v25i0.3201

Triwibowo, A., & Sya’adi, N. (2025). The Role of Service Quality in Increasing Interest in Using Islamic Mobile Banking in the Digital Era. Journal of Islamic Digital Economic and Finance, 1(01 SE-Articles), 1–9. https://doi.org/10.2711/jidef.v1i01.87

Upadhyay, N., Upadhyay, S., Abed, S. S., & Dwivedi, Y. K. (2022). Consumer adoption of mobile payment services during COVID-19: extending meta-UTAUT with perceived severity and self-efficacy. International Journal of Bank Marketing, 40(5), 960–991. https://doi.org/10.1108/IJBM-06-2021-0262

Windyaningsih, M., Fauzi, R. A., & Ermawati, W. J. (2025). Conventional Banking Super Apps: Perspectives from Generation Z: Aplikasi Super Perbankan Konvensional: Perspektif Generasi Z. JBMP (Jurnal Bisnis, Manajemen Dan Perbankan), 11(2), 329–344. https://doi.org/10.21070/jbmp.v11i2.2194

Yahya, A. A., & Zargar, P. (2023). Achieving Corporate Sustainability through Green Human Resource Management : The Role of CSR in the Banking Industry of a Developing Country. Sustainability (Switzerland).

Zuhirsyan, M., & Nurlinda, N. (2021). Pengaruh Religiusitas, Persepsi dan Motivasi Nasabah terhadap Keputusan Memilih Perbankan Syariah. Jurnal Perbankan Syariah, 2(2), 114–130. https://doi.org/10.46367/jps.v2i2.342


Dimensions, PlumX, and Google Scholar Metrics

10.33650/at-turas.v13i1.14500


Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Nuzhuliya Mega Avifa, Nasrulloh Nasrulloh

This journal is licensed under a

 Creative Commons Attribution-ShareAlike 4.0 International License

P-ISSN: 2355-567X, E-ISSN: 2460-1063