SWOT Analysis Of Bunga Tutoring Course Institutions In Banjar Baru City: Exploring Potential And Challenges

Siti Wirdiyana Milatina
DOI: https://doi.org/10.33650/ijatl.v8i1.10222



Abstract

In an increasingly connected era of globalization, expertise in foreign languages, especially Arabic, is becoming an important asset for individuals across different backgrounds. This article analyzes the course institution Bimbel Bunga in Banjar Baru City, which offers Arabic language learning programs. Using a SWOT analysis approach, this research explores the strengths, weaknesses, opportunities and threats facing the institution. The strengths of Tutoring Bunga lie in the flexibility of learning time and the number of competent tutors. However, weaknesses in the provision of teaching materials and less focus on language fluency are challenges that need to be overcome. Opportunities to become a leading course institution are increasingly open with the increasing public interest in learning Arabic, while threats from fierce competition and dwindling teaching tutors require proactive strategies to ensure program sustainability. This research method uses a descriptive qualitative approach, with data collection through interviews and observations. The results showed that Bimbel Bunga has great potential to grow by implementing innovations in teaching, improving teaching materials, and using technology. With the right strategy, this institution can improve the quality of Arabic language education and meet the growing needs of the community.

Full Text:

References

Amaliah, A., Hamengkubuwono, H., & Cikdin, C. (2023). Hubungan lingkungan madrasah terhadap kedisiplinan belajar peserta didik pada mata pelajaran Al-Quran Hadist di MAS 01 Darussalam Kepahiang. Institut Agama Islam Negeri Curup.

Arif, M. (2022). Analisis Strategi Peningkatan Daya Saing Pada Usaha Bimbingan Belajar (BIMBEL) Di Kota Makasar (Studi Kasus: Amsterdam Institue)= Analysis Of Competitive Advantage Strategy On Learning Course In Makasar City (Study Case: Amsterdam Institute). Universitas Hasanuddin.

Mukarromah, A., Manshur, U., & Syafaat, I. N. (2024, December). Between Tradition And Modernity: The Relevance Of Boarding School Values In Forming Students' obedient Behavior. In Proceeding Of International Conference On Education, Society And Humanity (Vol. 2, No. 2, pp. 767-774).

Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 54–72.

Buheji, M., & Ahmed, D. (2020). Foresight of Coronavirus (COVID-19) opportunities for a better world. American Journal of Economics, 10(2), 97–108.

Denkowska, S., Fijorek, K., & Węgrzyn, G. (2020). Formal and non-formal education and training as an instrument fostering innovation and competitiveness in EU member countries. Journal of Competitiveness, 12(3).

Facchin, A. (2019). Teaching Arabic as a foreign language: Origins, developments and current directions.

Farhand, M. Z. (2020). Analisis SWOT terhadap Cash Waqf linked Sukuk Seri SW001 sebagai evaluasi penghimpunan. Fakultas Ekonomi dan Bisnis uin jakarta.

Glaesser, J. (2019). Competence in educational theory and practice: a critical discussion. Oxford Review of Education, 45(1), 70–85.

Hartati, S., & Hasan, M. (2023). Manajemen Strategi Menggunakan Tqm Dan Swot Dalam Menganalisis Maju Mundurnya Sebuah Organisasi. An Najah (Jurnal Pendidikan Islam Dan Sosial Keagamaan), 2(2), 14–23.

Herlina, H. (2023). Manajemen Strategik Sekolah Menengah Kejuruan Islamic Centre Cirebon dalam Meningkatkan Daya Saing. S-2 Manajemen Pendidikan Islam.

Hidayah, N., & Muyassaroh, L. (2023). Pembelajaran Bahasa Arab Bagi Non Muslim Berbasis Moderasi Beragama di Sekolah Umum. Jurnal Ilmiah Wahana Pendidikan, 9(3), 192–197.

Islam, F. S. P. (2020). The Use of Multimedia and Its Impact on Bangladeshi EFL Learners at Tertiary Level. International Journal of Language Education, 4(1), 150–157.

Kibria, M. G., Masuk, N. I., Safayet, R., Nguyen, H. Q., & Mourshed, M. (2023). Plastic waste: challenges and opportunities to mitigate pollution and effective management. International Journal of Environmental Research, 17(1), 20.

Longhurst, G. J., Stone, D. M., Dulohery, K., Scully, D., Campbell, T., & Smith, C. F. (2020). Strength, weakness, opportunity, threat (SWOT) analysis of the adaptations to anatomical education in the United Kingdom and Republic of Ireland in response to the Covid‐19 pandemic. Anatomical Sciences Education, 13(3), 301–311.

Mazhar, S. A., Anjum, R., Anwar, A. I., & Khan, A. A. (2021). Methods of data collection: A fundamental tool of research. Journal of Integrated Community Health, 10(1), 6–10.

Meliani, F., Alawi, D., Yamin, M., Syah, M., & Erihadiana, M. (2021). Manajemen Digitalisasi Kurikulum di SMP Islam Cendekia Cianjur. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 4(7), 653–663.

Morales-Rodríguez, F. M., & Pérez-Mármol, J. M. (2019). The role of anxiety, coping strategies, and emotional intelligence on general perceived self-efficacy in university students. Frontiers in Psychology, 10, 1689.

Namugenyi, C., Nimmagadda, S. L., & Reiners, T. (2019). Design of a SWOT analysis model and its evaluation in diverse digital business ecosystem contexts. Procedia Computer Science, 159, 1145–1154.

Ritonga, M., Wahyuni, S., & Novigator, H. (2023). The future of Arabic language learning for non-Muslims as an actualization of Wasathiyah Islam in Indonesia. F1000Research, 12, 27.

Shvardak, M. (2021). SWOT-analysis as a strategic management tool of the quality training of the future educational institution head.

Tsybulsky, D., & Muchnik-Rozanov, Y. (2019). The development of student-teachers’ professional identity while team-teaching science classes using a project-based learning approach: A multi-level analysis. Teaching and Teacher Education, 79, 48–59.

Waite, S. (2020). Teaching and learning outside the classroom: Personal values, alternative pedagogies and standards. In Outdoor learning research (pp. 8–25). Routledge.

Wang, J., & Wang, Z. (2020). Strengths, weaknesses, opportunities and threats (SWOT) analysis of China’s prevention and control strategy for the COVID-19 epidemic. International Journal of Environmental Research and Public Health, 17(7), 2235.

Wijaya, A. R., Siregar, M., & Kartika, D. (2023). Perencanaan Strategis Sistem Informasi sebagai Pendukung Optimalisasi Layanan Pendidikan di Sekolah Dasar. Dirasisi, 1(1).

Yale, A. T. (2019). The personal tutor–student relationship: student expectations and experiences of personal tutoring in higher education. Journal of Further and Higher Education, 43(4), 533–544.

Yuliza, A. (2023). Analisis Swot Terhadap Penerapan Financial Technology (Fintech) Pada Perbankan Syariah (Studi Pada PT. Bank Aceh Syariah). UIN Ar-Raniry Banda Aceh.


Dimensions, PlumX, and Google Scholar Metrics

10.33650/ijatl.v8i1.10222


Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 wirdi yana

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.