STRATEGI LEMBAGA PENDIDIKAN ISLAM DALAM MEMBANGUN BRANDING IMAGE



##article.author## (s)


(1) * Akmal Mundiri   ()
(*) Corresponding Author

Abstract


Efforts to develop the Islamic educational institutions is a necessity in the context of global economic developments which lately gave the signal the importance of increasing the independence and competitiveness of a coun- try in the international community, especially Indonesia will be confronted with the implementation of the ASEAN Economic Community (AEC). Ef- forts to reform the Islamic educational institutions can be done by improv- ing the quality of education. Similarly, the portrait on the challenges of educational institutions ahead with the competition so high that very many services offering of the educational institutions. The efforts of educational services marketing can be done with a good image branding strategy.

In order to build relationships in the frame of branding image in the Is- lamic educational institutions is done by building brand awareness which is followed by building institutional perceived quality.




Full Text: PDF



References


Aaker, David A. 1991. Managing Brand Equity. New York: Free Press Akhmadi, Asmoro. 2001. Filsafat Umum. Jakarta: PT. RajaGrafindo Persada. Asrohah, Hasnun. 2001. Sejarah Pendidikan Islam. Jakarta: PT. Logos Wacana Ilmu.

Atkinson, R.C., dan E.R. Hilgar. 1991. Pengantar Psikologi. Berhana. Erlangga. Jakarta al-Bahi, Muhammad. 1985. Penentangan Islam Terhadap Aliran Pemikiran Perosak.

Kuala Lumpur: Hizbi.

Durianto, et al. 2004. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku

Merek. Jakarta: Gramedia Pustaka Utama.

Esposito, John L. (Ed). 1995. The Oxford Encyclopedia of the Modern World. London:

Oxford University Press.

Garaudy, Troger. 1982. Janji-Janji Islam. Jakarta: Bulan Bintang.

Gasparez, V. 1977. Manajemen Kualitas Dalam Industri Jasa. Jakarta: PT Gramedia

Pustaka Utama.

Gibson, James. 1986. Organisasi Prilaku, Sturuktur dan Proses. Erlangga. Jakarta. Grebitus, Carola. et. al. 2007. MilkMarketing: Impact of Perceived Quality on Consumption Patterns. European Association of Agricultural Economists (Online), No. 7867, pp. 215- 232, diakses dari http://econpapers.repec.org, pada tanggal 2

Januari 2016

Jemeelah, Maryam. 1975. Islam and Modernism. Lahore: Muhammad Yusuf Khan. Kambey, Daniel C. 2004. Landasan Teori Administrasi/Manajemen (Sebuah Intisari).

Manado: Yayasan Tri Ganesha Nusantara.

Kaufman, Walter Arnold. 1997. Modern Phylosophi. New Jersey: Prentice Hall Inc.

Kotler, Philip. 2000. Manajemen Pemasaran. Jakarta: Erlangga.

Madjid, Nurcholish. 1995. Islam, Kemodernan dan KeIndonesiaan. Bandung: Mizan. Muhaimin, dkk. 2004. Paradigma Pendidikan Islam Upaya Mengefektifkan Pendidikan

Agama Islam di Sekolah. Bandung: PT Remaja Rosdakarya.

Mulyasana, Dedi. 2012. Pendidikan Bermutu dan Berdaya Saing. Bandung: Remaja

Rosdakarya.

Nasution. 2001. Manajemen Mutu Terpadu (Total Quality Management). Jakarta: Ghal- ia Indonesia.

Nietzsche, Friedrich. 1968. 1964. Twilight of the Idol. Harmondsworth: Penguin. Palmer, Joy A. (ed). 2001. Fifty Major Thinkers on Education. New York: Routledge

Taylor & Francis Group.

Schiffman, Leon dan Kanuk, Leslie Lazar. 2008. Consumer Behaviour (Perilaku Kon- sumen). Jakarta: PT. Indeks.

Simamora, Bilson. 2001. Remarketing for Business Recovery, Sebuah Pendekatan Ri- set. Jakarta: Gramedia Pustaka Utama.

Soetopo, Hendyat dan Soemanto, Wasty. 1982. Pengantar Operasional Adminstrasi Pen- didikan. Surabaya: Usaha Nasional.

Susilo, M.Joko. 2007. Pembodohan Siswa Tersistematis. Yogyakarta: PINUS Tampubolon, Daulat P. 2001. Perguruan Tinggi Bermutu (Paradigma Baru Manajemen

Pendidikan Tinggi Menghadapi Tantangan Abad ke-21. Jakarta: PT. Gramedia

Pustaka Utama

Zainal, Arnoldi. 2013. Analisis Pengaruh Dan Kepercayaan Orang Tua/Wali Murid Dalam Memilih Sekolah Menengah Pertama Islam Untuk Putra-Putrinya (Studi Pada Sma Islam Al-Azhar 12 Rawamangun), dalam Jurnal Aplikasi Manajemen Volume 11 Nomor 1 Maret 2013.


Article View

Abstract views : 1825 times | PDF files viewed : 2464 times



Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Akmal Mundiri


This work is licensed under a CC BY-SA

Published by Islamic Faculty of Nurul Jadid University, Probolinggo, East Java, Indonesia.